19 January 2001 23:48 [Source: ICIS news]
HOUSTON (CNI)--Envera said Friday it expects to add 30 additional firms to its e-commerce trading site in the wake of its first "executive summit" here last week joining Envera's founding member chemical producer firms with supply chain partners.
More than 100 chemical company executives met in Houston "to see firsthand what Envera actually is, how it works, and the technical aspects of ERP [enterprise resource planning] integration with Envera," according to Envera vice president and chief marketing officer Rich Chvala.
Richmond, Virginia-based Envera is an e-business solutions provider and contract trading site formed last year by major chemicals producers. It is embarking on a second phase to "build connectivity to other companies that are supply chain partners to the original trading companies," Chvala said.
He said the meeting in Houston also focused on logistical and financial services through the Envera site. He said the on-line e-business firm anticipates "viral marketing" will spread the Envera appeal from one supplier to another. "One company joins, sees the value of participating in Envera, then expands that value to other supply chain partners," Chvala said.
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