BASF realigns specialties trading for customer focus

23 September 2002 17:30  [Source: ICIS news]

LONDON (CNI)--BASF is reorganising its European specialty chemicals trading activities for small customers in a bid to become more customer oriented.

The German group said Monday it is replacing its previous distribution companies, which handled a broad portfolio, with eight trading centres focused specifically on specialty chemicals.

The trading centres have been set up in: France (previously covered by Bascom), Italy (previously BASF Trading Chemicals); Germany (previously Tensid-Chemie); Belgium and The Netherlands (previously Bascom); Austria (previously BASF ChemTrade) and Switzerland (previously Bascom); the Nordic countries of Sweden, Denmark, Finland, Norway and Iceland (previously Basis Kemi), Spain (previously Nortena de Distribution, known as Nordisa) and Portugal (previously Margo); and UK/Ireland (previously Cheadle Colour & Chemicals).

Whereas the previous companies reported to the appropriate country, under the new organisation the centres will have a single management team, led by Chris Dale. Dale explained the reorganisation is part of BASF’s ‘Fit for the Future’ programme, in which market orientation was one of the main objectives.

BASF also stressed that in addition to conventional distribution activity, the new centres will provide logistic and technical services.

By: Anna Jagger
+1 713 525 2653

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