18 September 2003 13:15 [Source: ICIS news]
LONDON (CNI)--Saudi Basic Industries Corp (Sabic) confirmed on Thursday that it is merging its Italian sales offices.
The move is part of Sabic's strategy to integrate its European sales operations following the acquisition last year of DSM Petrochemicals and the Stamylan products brand.
Sabic said today that it will be closing the Stamylan Italia office in Como and combining its Italian sales force at the Sabic office in Milan. It said in a statement that the Stamylan sales team and Sabic Italia will be formally merged from 1 January 2004.
It is understood that the combined sales force in Milan will total 22. The Milan office currently employs 15 people, with 11 in Como.
The move, which follows a similar reorganisation of Sabic's sales operations in Germany, and Spain, anticipates plans to drop the Stamylan name and sell all its chemical products under the Sabic brand.
Koos van Haasteren, who is responsible for Sabic's sales offices in Europe, said: "This next step in the integration process will enable us to present one face to our customers in Italy, too."
He added that by the end of this year the integration of the petrochemicals sales offices formerly operated by DSM with Sabic's European offices will be complete.
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