Bayer US launches new polymer applications R&D group

05 August 2004 00:06  [Source: ICIS news]

HOUSTON (CNI)--Bayer MaterialScience said Wednesday it has formed a “Future Business Group” (FBG) to identify trends that will help develop new polymer applications.


In a statement today from the Bayer Corporation offices at Pittsburgh, Pennsylvania, Bayer MaterialScience said the FBG will include three subgroups designed to identify and develop new polymer applications and products.


Bayer said the FBG creative centre subgroup has staff who will “identify demographic, population and societal trends that impact product needs, ideas and purchasing behaviours.”  A new technologies subgroup will examine ‘technology trends and how current and future polymers materials impact new product development.”


The third subgroup will focus on industry innovation and “use information gathered by the creative centre and the new technologies group and work closely with customers on product, technology and process implementation.”


Bayer Corporation spokesman Bryan Iams told CNI today the FBG will operate from two locations, one at Pittsburgh and the other at Bayer Group world headquarters at Leverkusen, Germany.  He said Bayer is pulling together personnel from multiple locations worldwide to staff the two FBG centres.  He declined, however, to say how many Bayer personnel will be involved at either location or what the FBG budget will be.


Robert Kumpf, who will lead the FBG at Pittsburgh, said in a statement that the FBG is to generate a “renewed focus” on innovation.  He noted that Bayer has “already begun to identify and develop innovative opportunities within many new product, technology and market areas,” including luminescent films, low-weight composites, self-cleaning plastics and mass customization technologies.”


But he said the FBG is “just beginning.”  He said he expects the group will identify “many other new areas where polymers products can help shape next-generation product development.”

By: Joe Kamalick
+1 713 525 2653

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