E-commerce revenues boost achieved by BASF

05 December 2005 00:01  [Source: ICB]

E-commerce sales at BASF have jumped 55% to around €6.8bn in the first nine months of 2005. This corresponds to 26% of total sales (excluding oil and gas), compared to 20% in 2004 when sales reached €6.5bn.

On a regional basis, the biggest increase was in Asia-Pacific where sales were up almost 75%. Europe and North America saw increases of 64% and 38% respectively.

For 2006, BASF aims to achieve well over 30% of group sales (excluding oil and gas) via e-commerce and said it is confident of reaching this target.

The company noted that increased e-commerce activities by all divisions, as well as customers’ greater acceptance of electronic tools were key drivers behind the growth in revenue.

Herbert Fisch, BASF’s head of global e-commerce, said: ‘In addition to order management, e-commerce provides our customers with information and service tools. Customers benefit from greater transparency and we gain valuable time to better serve them.’

- Meanwhile, BASF IT Services can now offer SAP’s human resources software to its customers who will not have to negotiate a separate licence. BASF’s contract with SAP is for five years and is on an international basis.

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