ICIS merges magazines to form global publication

17 June 2007 23:59  [Source: ICIS news]

LONDON (ICIS news)--ICIS is merging its two magazines, ICIS Chemical Business Americas and ICIS Chemical Business (Europe, Middle East, Asia edition) to form one weekly, global publication, from 16 July.

 

The new magazine, called ICIS Chemical Business, will focus on bringing to its readers analysis and intelligence drawn from ICIS’s network of 95 journalists around the world.

 

Global editorial director Penny Wilson said each edition would be packed with features tackling “thought-provoking” subjects such as demands arising from the growing middle classes in India and China, and how that could impact the chemicals business now and in the future.

 

Readers wanting critical news feeds will be urged to get it from the 24hr online ICIS pricing and ICIS news.

 

The new ICIS Chemical Business, based in New York and led by global editor Joseph Chang, has bureaux in London, Houston, Singapore, Shanghai and Mumbai and correspondents on every continent.

 

“I believe this model is unique to the chemical industry. In the internet age, a weekly magazine has to drop pretence of being news-led because we just cannot compete with real time delivery online. Instead we have to move on, never standing still,” said Wilson.

 

“This new launch will play to print’s strength, offering a magazine people want to hold and leaf through because they’re learning new things, finding articles they cannot get hold of anywhere else, and reading about subjects they may have never considered – all packaged up into great design and brilliant graphics. This is something the web cannot offer.”

 

She added that the relaunch would be accompanied by a new website, the release of free content and archives currently only accessible to subscribers, plus the first building blocks of a new community site primarily aimed at students and the global academic community.

 

By: Staff Reporter
+44 20 8652 3214

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