Consumer power players: the ultimate influencers

03 December 2007 00:00  [Source: ICB]

Ultimately, our industry is influenced by consumer demands. So, which downstream customers of the chemical industry have flexed their muscles the most, as the leaders of multinational businesses, to influence upstream?

Chairman and CEO, Dell

As part of the computer giant's move to greener and more recyclable products, the company's chemical use policy commits it to eliminating remaining uses of brominated flame retardants and polyvinyl chloride (PVC) in new products by 2009.

Chairman and CEO, Mattel

When the US toy maker recalled millions of toys made in China after concerns over lead paint levels and export quality, an international furor broke out, placated only by Mattel's own admission of safety lapses.

Chairman and CEO, GE

The launch of GE Ecomagination embodied the firm's commitment to green ideas and innovative technologies across its spectrum of businesses - from renewable energy to consumer lighting and appliances.

President and CEO, Wal-Mart

The world's largest retailer has introduced greener chemicals into its products and onto shelves and selected the chemicals it wants phased out by suppliers.

President, Toyota Motor

He's led greener car technology, including development of a diesel-electric hybrid. In May, a flexible-fuel vehicle that can run on 100% bioethanol was launched in Brazil.

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