From our own correspondent: Festivities toned down

Tradeshows not what they used to be

23 February 2009 00:00  [Source: ICB]

Recession is truly in the air when your favorite swag at your favorite chemical tradeshows is missing.

The usual nylon laptop bag accompanying registration kits was replaced by recyclable but colorful polyester shopping bags. I am not complaining. Since I like to shop, it is more of use to me. However, the incongruity of executives in power suits carrying colorful shopping bags makes me smile a bit.

When I attended the annual Soap and Detergent Association meeting in Boca Raton, Florida, US last month, the usual "Welcome Back" and "We Miss You" gifts such as a box of choco-lates, a German beer mug, a small crystal vase and logo-embossed flip-flops were definitely missed.

Still, Procter & Gamble redeemed itself with its giveaway of flashlights complete with Duracell batteries. That was a timely gift I'll keep handy in case my electricity is cut off from delayed bill payments.

When people are getting laid off left and right, it makes sense to cut unnecessary expenses such as the beanie babies, T-shirts, teeny-tiny knapsacks, fragrant bath salts, golf balls and towels. But I noticed that people seem to be happier and willing to work (and talk more to me) when they get free stuff. Or maybe this is just a figment of my imagination.

One person noted that the best part of free swag is that he doesn't have to stop over at airport stores to buy trinkets for his kids. Please remember that giving swag to wives and sweethearts is definitely tacky, even during a recession.

Other important traditions at tradeshows that seem to be getting trimmed back this year are networking parties, outings and even golf matches. I saw someone wince at the idea of canceling golf matches although another was gleeful.

I agree that certain receptions and events seem to be too extravagant, but I had the impression they were the lifeblood of getting new and more business. Just cut out the life-size jungle ice sculptures, expensive cigars, champagne giveaways and yacht parties. Well, maybe the yacht party should stay.

The days of extravagant receptions may be gone, but I hope the swag-filled days will come back. Maybe I'll get lucky with the cosmetic show I'm attending this spring - unless my travel budget gets cut.

People are happier and more willing to talk to me when they get free stuff

By: Doris de Guzman
+1 713 525 2653

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