13 April 2009 16:15 [Source: ICIS news]
HOUSTON (ICIS news)--BASF will combine its North American personal care, home care and industrial and institutional (I&I) businesses as part of a plan to better share technology, the company said on Monday.
Additionally, the company said that the reorganisation within the care-chemicals business unit should help boost synergies among the bases of marketing, sales and research and development.
“By combining joint technology and innovation platforms, BASF can allow a free flow of concepts, ideas and creativity that will lead to new developments,” said Gary Dee, business director of personal care ingredients in North America.
“An example of innovative solutions for customers might be rheology modifiers for liquid laundry detergents, body wash, hair and oral care products,” he added.
The company said that the personal-care-ingredients business would continue to research and develop skin care, body wash, colour cosmetics and active ingredients, but would pick up laundry detergents, rinse aids and hard surface cleaners for the consumer and I&I cleaners markets.
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