16 June 2009 14:46 [Source: ICIS news]
DENVER, Colorado (ICIS news)--The US ethanol industry must do a better job of communicating the benefits of biofuels to win greater support, an industry official said at the Fuel Ethanol Workshop & Expo (FEW), which opened on Tuesday.
“We have not done a good job at controlling the message,” said BBI International chief executive Mike Bryan on the sidelines of 25th edition of the event, which drew some 2,300 delegates to ?xml:namespace>
BBI International has owned and operated the FEW since 1995.
That campaign was most evident in the fuel-versus-food controversy, which
“It has been a frustrating year,” the official said, adding that “ethanol in
The official blamed that on “negative press” and also lack of public awareness of the benefits of the product.
“This industry is more than 25 years old, but we have never really taken the time to educate the public,” he said.
However, he said the ethanol industry had failed in communicating that message to the public.
“It is shame on us for doing that,” he said, adding that part of the problem was divisions within the industry itself.
“We need to bring this industry together,” he said.
The 2009 FEW closes on Thursday.
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