Readers' letters

25 January 2010 00:00  [Source: ICB]

This week we garner praise for the content of our free e-mailed ICIS newsletters, while Tata Chemicals' managing director gives his bold prediction for 2010

ICIS NEWSLETTERS ADD NEW DIMENSIONS
Just a quick note to express my thanks for the receipt of your free newsletter and congratulate all those applied at the publication of same.

Since signing on, it has added another dimension to my existing knowledge and significantly removed territorial borders. There is always plenty of interesting information and material.

Best wishes to all for 2010 and I am looking forward to all your news this year.
Pierre-Michel Feuz, Head of Wordings & Technical Specialist, Talbot Underwriting,Threadneedle Street, London, uk
Sign up for our free ICIS newsletters

Deputy editor's note:
The following from the managing director of Tata Chemicals is in reaction to our Bold Predictions for the chemical industry in 2010 and beyond (see ICIS Chemical Business January 4-10, pages 17-19).

Please let us know how you see this year developing. Will the fragile recovery continue or will an end to stimulus plans, higher taxes and lower state spending bring us into a classic "double dip" which would be bad news for the industry?

Email will.beacham@icis.com

INDUSTRY NEEDS TO LEAD IN GREEN TECH IN 2010
Sustainability will be a core issue. The chemical industry needs to lead the shift to greener technologies and play a proactive role in climate change. On the economic front, demand is beginning to stabilize. However, the recovery is still fragile and may take at least another year to get back to normality.
R. Mukundan, Managing Director, Tata Chemicals, Mumbai, India

THE SECRETS OF SUCCESS
Last September, the blog noted "four tips for survival in the New Normal." Now, three years of research by a team of UK and Dutch academics has identified companies that have achieved almost uninterrupted success over 20 years, and asked executives about their experience.

As summarized by Stefan Stern in the Financial Times, corporate survival in the longer term depends on four key areas:

1. Continuity. The company reinvents its business model as markets change, but doesn't try to follow every new trend.

2. Anticipation. New leaders are able to reshape the future business, not forced to continue with the policies that brought success in the past.

3. Disagreement. People are actively encouraged to challenge current thinking. Constructive argument, without the politics, is vital.

4. Meritocracy. A flexible recruitment policy is essential, which puts the best person in the job, whether or not they have been in post the longest.
Paul Hodges, chemicals and the economy blog


By: Joseph Chang
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