Popular Super Bowl ad draws plastics industry rebuttal

08 February 2010 18:37  [Source: ICIS news]

HOUSTON (ICIS news)--A car commercial that aired during the Super Bowl was popular with viewers but drew a quick rebuttal from a petrochemical industry trade group because it showed plastics in a bad light.

The advertisement for the Audi A3 turbodiesel showed “green police” arresting people for requesting plastic bags at the supermarket checkout, using incandescent light bulbs and operating their outdoors spas above 105 °F (41 °C) among other supposed environmental infractions.

The spot rated among the top ten Super Bowl ads, according to USA Today’s Ad Meter.

The American Chemistry Council’s (ACC) Plastics Division launched a website to provide an alternate view on plastic bags, bottles and cups.

“Just as people may be surprised to hear the term “clean diesel” attached to the Green Car of the Year (Audi’s A3 TDI), many people also may be surprised at the environmental benefits of plastics,” the website said.

An ACC spokesperson was not immediately available for comment on Monday, and it was unclear if the group planned any further response to the ad.

A plastics distributor who watched the Super Bowl was nonchalant about the ad’s impact.

“People have been trying to villainise us for a long time, and no matter what they try to do we’re here to stay,” he said.

To discuss issues facing the chemical industry go to ICIS connect

By: David Barry
+1 713 525 2653

AddThis Social Bookmark Button

For the latest chemical news, data and analysis that directly impacts your business sign up for a free trial to ICIS news - the breaking online news service for the global chemical industry.

Get the facts and analysis behind the headlines from our market leading weekly magazine: sign up to a free trial to ICIS Chemical Business.

Printer Friendly