US consumer confidence in cleaning chemicals improves - survey

10 March 2010 14:54  [Source: ICIS news]

TORONTO (ICIS news)--US consumer confidence in household cleaning chemical products has improved, a US industry trade group said on Tuesday.

A survey by the Soap and Detergent Association (SDA) found that 88% of adults believed that the cleaning products they bought were either safe or very safe when used as directed. This was up from 85% in a 2008 survey, the group said.

However, the survey also showed that only 8% of respondents always read the label, while 80% said they read a cleaning product label at least once.

Cleaning products are an important market for many chemicals, in particular for oleochemicals such as fatty acids, glycerine, fatty alcohols, fatty nitrogen derivatives or methyl esters from triglycerides.

The survey comes as the US is set to launch its National Poison Prevention Week from 14 to 20 March.

Conducted by Echo Research on behalf of the SDA, the survey was completed last month. It was based on a sample of 1,008 adults, with a margin of error of plus or minus 3.1%, the SDA said.

SDA members companies, which include many oleochemicals firms, produce more than 90% of the cleaning products marketed in the US, according to the group.

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By: Stefan Baumgarten
+1 713 525 2653



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