Gulf plastic producers must communicate more with consumers

16 June 2010 17:11  [Source: ICIS news]

DUBAI (ICIS news)--GCC (Gulf Cooperation Council) plastic producers must be more pro-active in communicating with consumers and end-users in order to raise awareness of the beneficial aspects of plastics, company executives said on Wednesday.

"It is the time for [GCC] companies to actively communicate with the general public with regard to the wrong perceptions about plastics and its products," said Wilfried Haensel, executive director of trade association PlasticsEurope.

Echoing the views of Haensel was Muayad Al-Faresi, regional sales manager of EQUATE Petrochemical Company, a joint venture between Petrochemical Industries Co (PIC), Dow Chemical, Boubyan Petrochemical Co and Qurain Petrochemical Industries Co.

"We [GCC plastic producers] need to enhance consumers' awareness and hence recognise plastic products as the contribution to economy as well as an enhancer of lifestyle," Al-Faresi said.

Both executives were speaking at the first Gulf Petrochemicals and Chemicals Association's (GPCA) Plastics Summit, in Dubai, United Arab Emirates.

Haensel added that there have been a number of concerns, mainly environmental concerns, over plastic products, disposable plastic bags in particular.

"What people don't realise is that plastics are actually more cost efficient and energy saving compared to its next best alternative," he said.

"Only 1.3% of total carbon footprint is resulted from plastics while the use of plastic products can save up to 46% of energy consumption throughout the total life cycle compared to the next best alternative," Haensel added.

Al-Faresi emphasised that plastic producers in the GCC region would have to take up a more holistic approach and rise up to the challenge.

"Consumers must realise that plastic is a very valuable solution in the modern society," he said.

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By: Yu Guo
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