Braskem to supply 'green' PE for P&G packaging

12 August 2010 17:59  [Source: ICIS news]

SAO PAULO (ICIS)--Braskem will supply renewable sugarcane-derived packaging for three Procter & Gamble (P&G) makeup lines, the Brazilian petrochemical major said on Thursday.

Global packaging for Pantene, COVERGIRL and Max Factor products would be produced from Braskem’s high-density polyethylene (HDPE) plastic made from sugarcane ethanol.

P&G said the first products would be sold in 2011.

"Using sugarcane-derived plastic represents another step in P&G's commitment to environmental sustainability and the development of sustainable innovation products," said P&G vice president Len Sauers.

The production of Braskem’s sugarcane-derived PE was in line with the company’s strategy of becoming global leader in the “green” polymers market, Braskem said.

Braskem’s “green” PE plant would be capable of producing 200,000 tonnes/year of the product starting in September. The unit, located in Triunfo, southern Brazil, had investments of Brazilian Reais (R) 500m ($282m, €220m)

($1 = R1.77) ($1 = €0.78)

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By: Hellen Berger
+1 713 525 2653



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