25 October 2010 15:57 [Source: ICIS news]
BAHRAIN (ICIS)--Petrochemical producers in the Gulf Cooperation Council (GCC) region should become more customer focused instead of simply trying to push finished goods, chemical major LyondellBasell's Theo Zwygers said on Monday.
Zwygers said: "GCC producers must be perceived as local, quality suppliers that are reliable, on time, competitive and customer focused."
Although growth potential in terms of per capita usage in Asia was more promising than that in western Europe and the ?xml:namespace>
"Given the top-notch technology and world-class capacity plants presented in the region, the challenge will be on how to take the material to customers worldwide in a more cost-effective way," Zwygers added.
He said customers' expectations in different regions varied, and added: "Most producers cannot afford to sell in only one region and will have to compete, focusing on large-volume customers."
Zwygers said: "Quality and consistency are only pre-requisites for business."
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