Czech sales of PET beer bottles nearly double in 2010 - AC Nielsen

22 February 2011 16:47  [Source: ICIS news]

PRAGUE (ICIS)--Sales of beer in polyethylene terephthalate (PET) bottles nearly doubled last year in the Czech Republic to 476,000hl, market research company AC Nielsen said on Tuesday.

The sales figure, which accounted for 7.6% of packaged-beer sales, meant that for the first time more PET-bottled beer than canned beer was sold in a single year in the Czech Republic, although glass beer bottles still dominated the market, AC Nielsen said.

Non-Czech beer producers such as Heineken have run big advertising campaigns to persuade Czechs, who are typically proud and protective of their country’s beer-making heritage, that plastic bottles do not lower the quality of beer and are easier to handle than glass bottles.

Pivovary Staropramen, the Czech Republic’s second-largest brewer, has begun exporting two-litre PET bottles of beer to Hungary.

In mid-2008, Poland’s PKN Orlen started construction of a 600,000 tonne/year purified terephthalic acid plant (PTA) after noting a sharp rise in demand for PET bottles among Polish consumers.

PKN Orlen, the majority-owner of Czech petrochemical producer Unipetrol, said the technological start-up of the plant, along with that of a new 400,000 tonne/year paraxylene (PA) feedstock facility, was imminent.

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By: Will Conroy
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