01 April 2011 16:27 [Source: ICIS news]
TORONTO (ICIS)--Tata Chemicals has rebranded its chemicals subsidiaries in the ?xml:namespace>
Tata said it has rebranded Brunner Mond (UK) to Tata Chemicals Europe, and Brunner Mond SA to Tata Chemical South Africa.
Tata said the rebranding demonstrates its intention to build a strong and sustainable global Tata Chemicals brand.
About 40% of Tata Chemicals' revenues come from its subsidiaries outside
“This move will result in convening a united organisation for our customers instead of representing the business as four different companies,” said DeLyle Bloomquist, president of Tata’s global chemicals business.
“We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of soda ash, sodium bicarbonate and salt,” he added.
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