Tata rebrands chemicals subsidiaries in US, UK and Africa

01 April 2011 16:27  [Source: ICIS news]

TORONTO (ICIS)--Tata Chemicals has rebranded its chemicals subsidiaries in the US, the UK, South Africa and Kenya, the Mumbai-based company said on Friday.

In the US, Tata has rebranded General Chemical Industrial Products to Tata Chemicals North America, and General Chemical (Soda Ash) Partners to Tata Chemicals (Soda Ash) Partners.

Tata said it has rebranded Brunner Mond (UK) to Tata Chemicals Europe, and Brunner Mond SA to Tata Chemical South Africa.

In Kenya, Tata has rebranded former Brunner subsidiary Magadi Soda to Tata Chemicals Magadi.

Tata acquired General Chemical in 2008 and bought Brunner Mond in 2005.

Tata said the rebranding demonstrates its intention to build a strong and sustainable global Tata Chemicals brand.

About 40% of Tata Chemicals' revenues come from its subsidiaries outside India, it said.

“This move will result in convening a united organisation for our customers instead of representing the business as four different companies,” said DeLyle Bloomquist, president of Tata’s global chemicals business.

“We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of soda ash, sodium bicarbonate and salt,” he added.

For more on Tata Chemicals and other producers visit ICIS company intelligence

By: Stefan Baumgarten
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