Brazil´s Braskem unveils book on recycling at Brasilplast

10 May 2011 16:29  [Source: ICIS news]

SAO PAULO (ICIS)--Braskem unveiled at the Brasilplast fair an educational book to teach children about the importance of recycling for the welfare of our planet.

Fifty thousand copies of the book “jabuti nao sobe em arvore” (a tortoise does not climb a tree) will be distributed in activities and social projects sponsored by Braskem in public schools of the Sao Paulo, Rio de Janeiro, Rio Grande do Sul, Alagoas and Bahia states - cities where Braskem has industrial units.

The book was written by Beatriz Monteiro da Cunha, by initiative of Braskem, Plastivida, and Vitopel.

The book utilises a clear and objective language with a story line close to children daily lives, to induce thinking about the individual’s contribution to the environment and the correct attitude about recycling.

The book also offers practical information such as estimates of how much trash each person produces, what materials can be recycled, and ways of creating a recycling program. It also includes a catchy rap song that instructs on recycling.

Brasilplast is a major fair for the plastics industry in South America, and is organised and promoted by Reed Exhibitions Alcantara Machado, a joint venture made up of Reed Exhibitions and Alcantara Machado.

Brasilplast runs 9-13 May.


By: George Martin
+1 713 525 2653



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