US-based AT&T to use 'green plastic' in accessory packaging

12 September 2011 18:56  [Source: ICIS news]

HOUSTON (ICIS)--AT&T will introduce a new bio-based plastic in its accessory packaging under a plan to minimise the environmental impact of its products, the US telecom company said on Monday.

The new plastic will have up to 30% of renewable feedstock sourced from sugarcane ethanol, replacing nearly a third of the fossil fuels traditionally used in accessory packaging, AT&T said.

Plastics are traditionally made from crude oil or natural gas, but companies such as Brazil's Braskem are now manufacturing the product from ethanol to meet demand for plastic with a lower carbon footprint. 

AT&T will use bio-plastic in packaging for wireless accessories, which includes most of its device cases and power accessories.

The transition to the new packaging will begin next month.

AT&T said it began to slim down its accessory packaging in 2010 and has since saved over 500 tonnes of paper and plastic.

For more on ethanol visit ICIS chemical intelligence

By: William Lemos
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