LANXESS pushes for adoption of tyre labelling in Asia

13 October 2011 10:04  [Source: ICIS news]

SINGAPORE (ICIS)--German producer LANXESS hopes Asian countries would adopt tyre labelling to give consumers informed choices in a push for wider use of fuel-efficient or "green tyres", company executives said on Thursday.

A study commissioned by LANXESS and carried out by consultancy firm Frost & Sullivan showed Singaporean consumers are aware that tyres account for a sizeable portion of a vehicle’s fuel consumption.

From a sample of 250 drivers, 88% favour labelling of environment-friendly products, based on the study.

If consumers are better informed on the specifics of the tyres they are buying, they are most likely to choose products that offer better performance and lower fuel consumption, said Ian Wood, managing director at LANXESS Pte Ltd in Singapore, in a news briefing.

“People are willing to pay a bit more for high performance,” he said.

Tyres offering low rolling resistance result in lower fuel consumption by vehicles.

LANXESS manufactures high performance rubbers used as raw material in the production of tyres for the automotive industry.

It has strong hopes of generating stronger sales in Europe once mandatory tyre labelling in the region takes effect in 2012.

In the study of the Singapore market by Frost & Sullivan, a conversion to "green tyres" is estimated to save the city-state 144m litres of fuel annually, which will translate for a 5% carbon reduction. The estimates are based on Singapore’s vehicle population of 932,046 last year.

LANXESS has also done separate studies on the pattern of consumption in China, Japan and South Korea, said Kaye Lim, vice president for corporate communications in Asia Pacific.

The results of the studies will be revealed before the end of the year, she said.

Use of "green tyres" is deemed as the “low hanging fruit” in the global pursuit of carbon emissions reduction in the automotive sector, said Christoph Kalla, global head of marketing for performance butadiene rubber business unit of LANXESS.

Tyres account for 20-30% of a vehicle’s fuel consumption and with more fuel-efficient tyres, fuel consumption can be reduced by 5-7%, Kalla said.

"Consumers will benefit in the long run from better fuel economy, translating into savings at the gas pump,” he said.

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By: Pearl Bantillo
+65 6780 4359



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