10 November 2011 15:28 [Source: ICIS news]
BARCELONA (ICIS)--The introduction of E10 (10% ethanol blended gasoline) in Germany is a glass half-full scenario, an executive at a biofuels producer said on Thursday.
E10 fuel was introduced at pumps in Germany in January 2011 and although consumers were initially wary of using it because of bad publicity about its alleged link to high food prices, and its effect on vehicle engines, a poll in July 2011 showed that 24% of households were using the fuel.
Marten Keil from Germany-based CropEnergies, speaking at the F O Licht World Ethanol and Biofuels Conference, said that this gave E10 a market share of around 10%.
This amounted to a higher number of sales than achieved in France during its initial introduction of E10 during April 2009, added Keil, the head of business development and communication at CropEnergies.
Furthermore, E10 sales in Germany were higher than the 1% market share achieved by unleaded petrol when it was first introduced in the country, said Keil.
When taking into account the fact that only 50% of pumps in Germany sell E10, the negative publicity it experienced and the poor information given to the public with regards to its usage, Keil said the introduction of E10 had been relatively positive.
Higher blends of ethanol in gasoline are needed if Europe is to meet greenhouse gas savings targets in accordance with the Renewable Energy Directive (RED), but Keil conceded that drivers remain wary of new fuels.
Keil said that to combat this in future, when introducing higher blends such as E20, pump attendants and cashiers needed to be better educated about E10 in order to overcome consumers' concerns.
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