NPE '12: Sustainability to drive packaging market - Styrolution exec

04 April 2012 04:12  [Source: ICIS news]

ORLANDO, Florida (ICIS)--The packaging market in North America is mature, but will continue to grow, especially in recent times as a result of consumers’ need for sustainability, a top polymer executive of Styrolution said on Tuesday.

“The desire for sustainability is what is driving [the market] in North America,” said Kevin McQuade, Styrolution’s president for the Americas. “Demographics will favour growth in the region.”

McQuade was speaking at the sidelines of the National Plastics Exposition (NPE) in Orlando, where the company had just unveiled its latest product: a new high impact polystyrene (HIPS) product called Styrolution PS 6220 that was created for its customers in the food service packaging industry.

The Germany-headquartered producer says PS 6220 can be blended with general purpose polystyrene (GPPS) to customise the toughness and stiffness of the product, based on the application.

A major component of the need for sustainability is consumers’ need to know that it can be recycled, said McQuade.

In addition, consumers want to know they are using less packaging. “They say they like your material, but [also] want to use less of it,” he said.

Using the example of disposable cups, McQuade pointed out that consumers want producers to use less plastic, so “light-weight materials are being made that have the same properties [as older polymers]… Sustainability is maintained via innovation.”

The four-day NPE is sponsored by the Society of the Plastics Industry (SPI) and runs through Thursday.

By: Ivan Lerner
+1 713 525 2653

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