European Bioplastics launches environmental communications guide

10 September 2012 17:37  [Source: ICIS news]

LONDON (ICIS)--Industry association European Bioplastics has published a standards guide to combat the “widespread” problem of false or misleading environmental product properties data in the bioplastics industry, it said on Monday.

“Together with the bioplastics industry, we want to set a new benchmark for good environmental communication – all along the value chain,” said Andy Sweetman, chairman of European Bioplastics.

The bioplastics industry must guard against accusations of “greenwashing” by making accurate claims about the environmental beneficial properties of products, said the association.

The 30-page environmental report outlines guidelines for environmental communications for bioplastics, as well as recommendations regarding relevant claims for biobased, biodegradable, compostable or C02-neutral bioplastics materials.

The guide was developed in cooperation with an international working group of member and non-member experts, European Bioplastics said.

By: Will Conroy
+44 20 8652 3214

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