Potential for aromatics growth through innovation – Shell

13 November 2012 15:18  [Source: ICIS news]

BERLIN (ICIS)--The aromatics chain possesses the products and innovation for sustainable growth in the future, a senior manager at energy giant Shell said on Tuesday.

Speaking at the 11th World Aromatics & Derivatives Conference in Berlin, Germany,  Stephen Kinder, strategy manager at Shell, remained upbeat about the future of the aromatics chain.

However, he warned that, while the chemical industry is currently carbon negative because of avoided emissions through its applications, a growth in chemical demand could potentially see a doubling in emissions by 2030.

Kinder said that increased fossil fuel consumption would lead to more CO2 emissions, but in the case of a product like polyurethane foam, “more equals to far less,” as the insulation benefits would outweigh the negative impact of aromatics production.

“It’s about getting the message out,” he added.

Kinder also touched on the issue of increased water usage for energy and lowering a company’s ‘water footprint’, citing Shell’s sugarcane ethanol plant in Raizen, Brazil that recycles 90% of its water.

“Proactive, positive and collaborative action is required,” he said, “along with the competitive spur of the market place.”

Kinder also pointed out that addressing key global challenges was a way to attract talent to the industry and drive it forward in the future.

The 11th World Aromatics & Derivatives Conference, organised by ICIS and International eChem, is taking place in Berlin on 13-14 November 2012.

By: Truong Mellor
+44 208 652 3214

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