Japan's Sumitomo Bakelite groups plastics units into one entity

08 April 2013 13:44  [Source: ICIS news]

LONDON (ICIS)--Sumitomo Bakelite is to present the companies forming its high-performance plastics business unit as one worldwide entity, SBHPP, the Japan-based group said on Monday.

SBHPP will involve a new company, SBE India, set up in New Delhi, which includes warehousing, marketing and a sales organisation to serve customers’ needs for plastics and associated materials, it added.

The new entity is comprised of 20 companies spanning Asia, China, Japan, Europe and North America, Sumitomo Bakelite said.

Noboru Yamawaki, SBHPP business unit leader, said in a press release: “With SBHPP we are unifying the way we present ourselves to the market.

"Our new identity clearly identifies us as one business unit, part of a large and established worldwide group our customers can rely on, and which is committed to exceeding our customers’ expectations in material performance, customer service, technical expertise, and product quality.”

SBHPP companies manufacture phenolic resins, thermoset resins, moulding compounds and circuitry materials.

By: Will Conroy
+44 20 8652 3214

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