23 April 2013 23:46 [Source: ICIS news]
CHICAGO (ICIS)--While the biofuels industry has “lost its lustre from being an assumed environmental good to being a subject of considerable question” in many countries, that context has caused two positive trends to emerge, an industry analyst said on Tuesday.
“One is that after a number of years of applying industrial biotechnology tools, materials and chemicals are now coming forward that the consumer packaging companies and other brand owners would want to buy,” said Jack Huttner, president and CEO of Huttner Strategies.
The industrial biotechnology products are moving toward commercialisation deployment, he said at the Bio International Convention.
“They believe, as their consumers do, that it would lower their carbon intensity and improve their sustainability of brand attributes,” Huttner said.
Also, concerns in the biofuels industry have also led companies to develop advanced sustainability programmes.
“They’ve got to protect their brand values – that’s what they spent decades and hundreds of millions of dollars to create – so they have robust sustainability systems,” Huttner said.
The Bio International Convention runs through Wednesday.
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