05 June 2013 17:09 [Source: ICIS news]
LONDON (ICIS)--Solution styrene butadiene rubber (S-SBR) consumption in Europe will grow by an estimated 10% per year for the next five years, a major tyre producer said on Wednesday.
"S-SBR demand will definitely go up, linked to the new tyre labelling," the producer said.
The EU introduced mandatory tyre labelling in November 2012 in which tyres are graded according to their fuel efficiency, rolling resistance and wet grip. These can be improved by using S-SBR instead of emulsion SBR (E-SBR).
As a result of the new legislation, tyre manufacturers will switch to using S-SBR from E-SBR. A study by tyre-major Michelin in 2012 suggested that 10% of Original Equipment Manufacturer (OEM) tyres in 2010 were low-rolling resistance, and this will increase to 48% by 2020.
Replacement passenger-car tyre sales have dropped by about 10-15% compared with last year, tyre producers said this week.
There is unlikely to be any major improvement in tyre sales this year because of forecast negative growth in car and tyre sales. However, within the tyre segment, preference will be given to fuel efficient tyres, and this will lead to higher S-SBR consumption.
Follow Janos Gal on Twitter @janosgalICIS
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