26 July 2013 19:13 [Source: ICIS news]
HOUSTON (ICIS)--Dow AgroSciences has rebranded its expanding alfalfa seed and research division as Alforex Seeds, the crop protection and plant biotechnology company announced on Friday.
A wholly-owned subsidiary of Dow Chemical, the Indiana-based company said Alforex Seeds will include all of its seed production and developmental work on the commodity under one brand. Additionally, it will utilise the global licensing and private label business previously acquired in October 2012 from Cal West Seeds.
Cal West was a leading supplier of alfalfa, clover and other cover crops and was conducting business in 27 countries across the globe and was a viable acquisition in Dow’s push to grow and strengthen its share of the world’s forage market.
“The new name denotes the company’s priority on being the alfalfa and forage experts that producers and agribusiness can rely on. This is a great development for hay, livestock and milk producers. The combined business backed by Dow AgroSciences will allow the development of new products and technologies that will help the forage producers,” said Paul Frey, Alforex Seeds General Manager.
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