The flawed art of supply & demand forecasting

A guest blog – see Vanishing Post Boxes on this great blog by the authors of the book Freakonomics put me in mind of all those demand and supply forecasts that are invariably wrong.
Yes, I know I’ve written about this ad nauseum – see my last article on this subject.But surely, there has to be a better way of reaching investment decisions, a method that doesn’t just cover your backside by using a consultant as a convenient whipping post.


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