The blog is excited about its first New Normal seminar in Frankfurt, Germany this month.
The Workshop aims to provide a comprehensive understanding of the factors that will impact the petrochemical market over the next few years:
• What is the New Normal and how will it change the petrochemical landscape?
• What will it mean for key feedstock and end-user markets?
• What will be the key margin drivers for the market?
The New Normal is being driven by the major demographic changes now underway in the Western world. The BabyBoomers born between 1946-70 led to massive gains in consumption, as they entered the 25 - 54 age group. This is when people typically marry, settle down and have children.
But now, they are entering the 55+ age group, when people normally save more and spend less. This is already having profound effects on demand patterns in autos and housing in the West. Whilst emerging countries now need to replace their export-driven economies with domestic consumption.
The seminar will place all of this in the context of what's happening at the moment in global olefins and polyolefins markets (as a good proxy for the chemicals industry as a whole). We We will also analyse chemical company strategy and give a long-term view of where we feel the industry is heading in the context of the New Normal.
Please click here if you would like further details of the course.