Tag Archives | Babyboomers


Average Babyboomer Turns 55

Today is a day for celebration, as it marks the day that the average Western BabyBoomer, born in 1958, will join the New Old 55+ generation! This is a truly remarkable moment. Even 100 years ago, as the chart above …

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US Manufacturing Exam Question

A lot more than just the standard Model T.,,,

Source of picture: cCSU Archv/Everett/Rex Features

By John Richardson

THE question on my exam paper this Monday morning is what this outstanding article by the author, Charles Fishman, in The Atlantic …

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The End Of Growth

By John Richardson

OUR e-book, Boom Gloom & The New Normal, is a set of ideas meant to challenge conventional wisdom.

Some of our ideas will need to be adapted and discarded.

But our essential point is that the New Normal represents …

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Dictating Chemicals Demand



By John Richardson

SOME commodity chemicals companies still assume that, if they build new supply, demand will always eventually catch up with supply.

The risks of not building new capacities, at times of easy financing and feedstock availability, …

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France’s Difficult Future

By John Richardson

Francois Hollande, who has the won the French presidential election, talks about cutting the retirement age to 60 from 62 for people who have worked for 41 years.

This is a handy slogan for an election campaign.…

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A Road Map For Success

The new chapter of our free ‘Boom, Gloom and the New Normal’ ebook sets out a road map to success for companies in the New Normal. It also identifies 5 key areas where major change is already underway.

Demand-driven. Markets …

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The Changing Landscape For Manufacturers


The New Normal involves three major transformations in the nature of consumer markets, which are:

• The increasing size of the New Old 55+ age group in the West.

• Too many young people struggling with higher unemployment.

• …

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Doing More With Less – The Products Of The Future

THE global economy is moving into a difficult period, as it transitions to the New Normal. Debt levels are high, and incomes are under pressure, particularly for the large numbers of people moving into retirement.

Cost must be the key criteria …

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Morgan Stanley Bullish Again

By John Richardson

MORGAN Stanley has once again produced a very bullish forecast for China’s polyethylene (PE) market.

The investment bank was famous for devising the SuperCycle theory in late 2010. It failed to take into account clear signs that 2011 was going …

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Chemicals Companies Sleepwalking Into 2012

By John Richardson

CHEMICALS companies appear to be sleepwalking into a crisis as bad as 2008 because they have sacked their in-house economists and take what they want to hear from official bodies such as the Federal Reserve, the International Monetary …

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