Supermodels prefer euros

Gisele Bundchen, the world’s richest supermodel, has joined the list of those who refuse to be paid in US dollars. As a Brazilian, she has had plenty of experience to help her recognise a depreciating currency.

According to Bloomberg, she even insisted that a recent contract with US-based Proctor and Gamble for ‘Pantene’ hair products should be paid in euros. Her twin sister, Patricia, explained that ‘we don’t know what will happen to the dollar’.

In terms of common sense, Gisele seems streets ahead of Parisian hedge fund manager Bertrand des Pallieres. You may remember he featured in the blog last August, for his ability to forget that he owned an £80k Maserati, which had been illegally parked near Knightsbridge in London, and towed away.

At the time, I expressed the view that one might not want to ‘trust your money to someone who found it difficult to look after his own car’. But Gisele certainly gets my vote. I shall continue using her shampoo with renewed confidence.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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One Response to Supermodels prefer euros

  1. Barbara 8 November, 2007 at 4:57 pm #

    Gisele is indeed a smart cookie and Paul, your blog caricature does not do justice to your silky Pantene locks.

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