In today's difficult times, everyone looks to the majors for guidance on what is happening, and what it all means for the industry. So the blog welcomes the advice given by Graham van' t Hoff, newly appointed VP for base chemicals at Shell, when he spoke to ICIS news at EPCA.
He emphasised 3 areas:
• Cost competitiveness 'in the right place'
• A strong balance sheet, to avoid having to 'run very short term'
• Investment in 'advantaged cracker feeds globally and in closer refinery integration'