Shell’s priorities for the gathering economic storm

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In today’s difficult times, everyone looks to the majors for guidance on what is happening, and what it all means for the industry. So the blog welcomes the advice given by Graham van’ t Hoff, newly appointed VP for base chemicals at Shell, when he spoke to ICIS news at EPCA.

He emphasised 3 areas:

• Cost competitiveness ‘in the right place’
• A strong balance sheet, to avoid having to ‘run very short term’
• Investment in ‘advantaged cracker feeds globally and in closer refinery integration’

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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