The blog is now 2 years old. Its readership is very loyal, and continues to grow. 64% of current readers bookmark the blog, and read it regularly. And it is now being read in 2088 cities and 111 countries - versus 1244 cities, and 89 countries, 6 months ago.
Its regular readership is also very international. The UK, USA, Germany, The Netherlands, Turkey, China, India, France, Japan and Singapore make up the Top 10 countries. Other major chemical producers including S Korea, Italy, Brazil and Saudi Arabia all feature in the Top 20.
The blog aims "to share ideas about the influences that may shape the chemical industry over the next 12 - 18 months", and so it focuses on:
• The major companies
• Key consumer industries, including housing and autos
• Economic data such as GDP, industrial production and exports
• Developments in oil and financial markets
553 posts have been made in total, with 147 written in the past 6 months.
The blog is also aware that English is a 2nd language for many readers, who speak 46 different first languages. Even so, a long-standing American colleague told me recently that he sometimes had to look up the meaning of words via Google. I will try harder to keep it simpler in future.
Thanks you very much for your continued support.