“The name is Bond, Japanese Government Bond”

Bond Jun10.pngThe blog, an old-fashioned romantic, has always thought that flowers were the way to woo a lady. But apparently no longer in Japan, according to government adverts.

Bloomberg reports the Ministry of Finance is advertising Japanese Government Bonds (JGBs) under the slogan “Men who hold JGBs are popular with women!!”.

The campaign, developed by Japan’s largest advertising agency, Dentsu, quotes women saying “I want my future husband to be diligent about money. Playboys are no good.”

Japan’s campaign highlights, of course, the increasing problems being faced by many governments, as they seek to finance rising debt levels. But somehow, the blog doubts that the next James Bond movie will feature this new line in seduction.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. He also serves as a Global Expert for the World Economic Forum. The aim of this blog is to share ideas about the influences that may shape the chemical industry and the global economy over the next 12 – 18 months. It looks behind today’s headlines, to understand what may happen next in critical areas such as oil prices, China and Emerging Markets, currencies, autos, housing, economic growth and the environment. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.


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