Buy a US home – get a $17k car free

Free car.pngThe New Normal has definitely arrived in the US housing market.

US new home sales are down 80% from their peak, and builders are getting desperate. Offers in the Chicago area now include a $17k credit for a GM car, when a buyer closes the deal.

As the New York Times comments, “a long-term shift in behavior seems to be under way“:

• Buyers no longer want “the biggest and the newest”
• Insead, they prefer “something smaller, cheaper”
• They also want to be “as close to their jobs as possible”

These are dramatic changes, with major implications for chemical companies.

The blog will soon start exploring the key demographic issues behind these changes, in a new eBook, co-authored with John Richardson.

Titled ‘Boom, Gloom and the New Normal – How the Western BabyBoomers are changing Chemical Demand Patterns, Again’, it begins publication on next month.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. Paul is also an invited member of the World Economic Forum’s Global Agenda Council. The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such as oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.


Leave a Reply