Home Blogs Chemicals and the Economy Towards a New Normal, not a new Supercycle

Towards a New Normal, not a new Supercycle

Chemical companies, Consumer demand, Economic growth, Financial Events, Futures trading, Leverage, Oil markets
By Paul Hodges on 24-Aug-2011

New Normal logo.pngThe blog was in a minority of one when it launched its IeC Downturn Alert at the end of April.

But today, only a very few diehard optimists are still arguing the issue. GDP reports in Europe and the USA have shown virtually no growth in Q2, whilst China is clearly also slowing fast.

It is also hard to believe that until very recently, many analysts were arguing that a new Supercycle was already underway.

The blog remains convinced that we are in transition to a New Normal, not a new Supercycle. Next week sees the publication of chapter 4 of its new eBook, ‘Boom, Gloom and the New Normal’, co-authored with John Richardson.

This Chapter is titled ‘Where we are Headed’. It offers 10 predictions about how the world will look in 2021. We believe it will become essential reading for anybody who is concerned about where we are headed in the next few years.