The blog in 2013

Blog Dec13The blog’s audience has continued to set new records in 2013.  It is now well on the way to its 200,000th visit, and is read in 159 countries and 6110 cities as shown in the chart above.  Readers also remain incredibly loyal, with around one in two readers visiting every week, and one in four readers visiting every day.

The major development in 2013 has been the growing interest from company boards and senior executives in the blog’s Demographic Scenario.  They have always found the arguments personally fascinating.  Now, many are giving up on the hope that central banks can somehow return the economy to previous growth levels.

They hate the thought that 2014 will be another year of having to report missed targets and lower profitability to shareholders, and to their bosses.  Several very large companies are thus now actively working with the blog on new strategies, based on developing new products and services to meet the needs of people in specific age groups and income levels.

This is a return to the world before the SuperCycle, when companies knew they couldn’t rely on GDP growth to drive volume and profit growth.  Instead they had to build profiles of target customers, and focus every aspect of the company on meeting their perceived needs.

This transition is not easy.  But it has to be done, if businesses want to stay relevant and profitable.

The blog would like to thank all its readers for their continued support, and to wish them a Very Happy New Year.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.