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   <title>Chemicals &amp; The Economy</title>
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   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88</id>
   <updated>2013-05-23T05:45:44Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 4.37</generator>


<entry>
   <title>The blog in Barron&apos;s</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/the-blog-in-barrons.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240477</id>
   
   <published>2013-05-23T05:24:06Z</published>
   <updated>2013-05-23T05:45:44Z</updated>
   
   <summary>Barrons, the leading US investment magazine, recently published a major cover story analysing the potential impact of the Millennial generation on the US economy. These are the young people now aged between 18 to 37 years, who are starting to...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Economic growth" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="68138" label="baby-boom generation" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="Barron's.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/Barron%27s.png" width="139" height="35" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" />Barrons, the leading US investment magazine, recently published a major <a href="http://online.barrons.com/article/SB50001424052748703889404578440972842742076.html#articleTabs_article%3D1">cover story </a>analysing the potential impact of the Millennial generation on the US economy.  These are the young people now aged between 18 to 37 years, who are starting to enter their Wealth Creator years.  

Barron's noted they currently account for $1.3tn of consumer spending, commenting:

<em>"This echo-boom generation totals 27% of the U.S. population, less than the 35% the boomers represented at their peak in 1980. When the baby-boom generation drove the economy in the 1990s, growth in gross domestic product averaged 3.4% a year."</em>

The article is an important discussion of the role of demographics in driving economic growth.  The blog thus added its own thoughts, which Barron's have kindly printed as their <a href="http://online.barrons.com/article/SB50001424052748704253204578466943997313024.html">lead letter</a>:

<em><strong>Population Problems</strong>
To the Editor: </em>

"<em>Demographics are certainly destiny, as you highlight in the April 29 Cover Story, "On the Rise." But the 86 million Millennials are unlikely to recreate the strong growth seen in the 1980s and 1990s. Unlike their boomer parents, they start with the collective headwind of $1 trillion in student debt. Plus, their taxes will have to repay the additional trillions of government debt that have been borrowed in recent years.

"Also, increased life expectancy means Millennials' parents are mostly still alive. So their increased spending is going to be balanced by the lower spending of 80 million boomers now entering retirement. Sadly, it is wishful thinking to imagine the Millennials can create another boomer-style supercycle against these major headwinds. </em>"

Paul Hodges 
London]]>
      
   </content>
</entry>

<entry>
   <title>Extra selling days support EU April auto sales</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/extra-selling-days-support-eu.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240474</id>
   
   <published>2013-05-22T05:30:51Z</published>
   <updated>2013-05-18T17:50:41Z</updated>
   
   <summary>Good news about EU auto sales is always welcome, especially when it comes after 17 months of declining sales. Thus the blog is happy to note that April&apos;s sales rose 1.7% versus 2012. Equally, however, it has to report the...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Consumer demand" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="20747" label="auto sales" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="319" label="Europe" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="EU autos May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/EU%20autos%20May13.png" width="538" height="288" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Good news about EU auto sales is always welcome, especially when it comes after 17 months of declining sales.  Thus the blog is happy to note that April's sales rose 1.7% versus 2012.  Equally, however, it has to report the commentary of Europe's auto association <a href="http://www.acea.be/index.php/news/news_detail/passenger_car_registrations_-7.1_over_four_months_1.7_in_april/">(ACEA)</a>:

<em>"The region counted on average two more working days compared to the same month last year, which would account for the increase. In absolute figures, it is the third lowest level of new registrations for a month of April (2012 was the absolute lowest)"</em>.

On a year-to-date basis, ACEA also note that:

<em>"The UK remained the only major market to post growth (+8.9%). Spain (-6.7%), Germany (-8.5%), France (-12.3%) and Italy (-12.3%) all saw their demand decline, leading to an overall 7.1% decrease in the EU"</em>.

UK sales are only rising due to the <a href="http://www.thetimes.co.uk/tto/business/industries/banking/article3649587.ece">£25bn ($38bn)</a> currently being paid to consumers by the banks, as compensation for mis-selling activities.  The average <a href="http://www.gladstonebrookes.co.uk/blog/2013/05/10/mis-sold-ppi/is-ppi-compensation-boosting-new-car-sales/">£3k payments</a> cover the deposit required on a <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/low-cost-dacia-boosts-eu-sales.html">car loan</a>.  UK car sales will likely follow the general EU pattern when these end.]]>
      
   </content>
</entry>

<entry>
   <title>China&apos;s &apos;Ponzi loans&apos; now 69% of GDP</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/chinas-ponzi-loans-now-69-of-g.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240472</id>
   
   <published>2013-05-21T05:18:41Z</published>
   <updated>2013-05-21T06:37:43Z</updated>
   
   <summary>China&apos;s electricity consumption (green line) is the best real-time guide to economic developments. It is now beginning to confirm the blog&apos;s suggestion that a major shakeout is underway as the new leadership takes charge: • Consumption soared in response to...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Economic growth" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="74" label="China" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="China lend May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/China%20lend%20May13.png" width="538" height="288" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />China's electricity consumption (green line) is the best <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/chinas-new-leadership-prepare.html">real-time guide</a> to economic developments.  It is now beginning to confirm the blog's suggestion that a major<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/chinas-new-leadership-starts-t.html"> shakeout </a>is underway as the new leadership takes charge:

•	Consumption <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/07/chinas-leaders-mark-time-till.html">soared</a> in response to the massive stimulus programme 
•	But it is now up only 5% so far this year, and is trending downwards

Developments in bank lending (red column) confirm this analysis:

•	Superficially they appear positive, with lending up 13% this year.  But credit bubbles always require more and more lending to sustain them
•	Each new dollar produces less impact than earlier dollars.  And earlier loans start to go bad as they have failed to generate an economic return

State-owned China Daily <a href="http://europe.chinadaily.com.cn/business/2013-05/10/content_16488941.htm">confirms</a> this trend is now underway, reporting that "<em>Top banks (are) weighed down by overdue loans</em>".  It highlights data from a new PwC study suggesting that overdue loans increased 29% in 2012 versus 2011.  

Even more worrying, however, is its <a href="http://europe.chinadaily.com.cn/business/2013-05/10/content_16488941_2.htm">report</a> that Rmb7.6tn ($1.2tn) of highly speculative 'wealth management' products were sold.  As fellow-blogger John Richardson warned in <a href="http://www.icis.com/blogs/asian-chemical-connections/2012/12/-by-john-richardson-the-4.html">December</a>, these highly risky products have been key to sustaining China's lending boom since 2009.

Their risk comes because they offer high short-term yield (up to 11%), but no capital protection.  As China Daily has itself <a href="http://www.ft.com/cms/s/2/7070ccdc-3ade-11e2-bb32-00144feabdc0.html#axzz2HULJXIdp">warned</a>, they are essentially a Ponzi scheme where new deposits fund existing interest payments.  And sales have doubled over the past 2 years as the lending bubble reached bursting point.  Their total volume is now Rmb36tn - equal to<strong> 69% of China's GDP</strong>.

What happens when (not if) these loans cannot be repaid?  It really doesn't take much imagination to set out the key Scenarios ahead:

•	<strong>Base Case</strong>.  The new leadership continues their current policy of trying to reverse course before these loans overwhelm the economy.  This causes growth to temporarily slow or go negative for the next 2 to 3 years
•	<strong>Downside Case</strong>.  It turns out the policy change is too late.  The economy is unable to absorb the level of bad loans, and the adjustment period is extended beyond 2 - 3 years
•	<strong>Panic Case</strong>.  The problems in real estate and elsewhere are so bad, the leadership reverses course and does one final stimulus programme 
      
If you want to better understand the depth of the problem, please don't take the blog's word for it.  Just read this Financial Times <a href="http://www.ft.com/cms/s/2/7070ccdc-3ade-11e2-bb32-00144feabdc0.html#axzz2HULJXIdp">investigation</a> and form your own judgement.

None of the above Scenarios are currently in most companies' Budget forecasts for the 2014-2016 period.  But they are far more likely to occur than the current consensus that with China, 'all is always for the best in the best of all possible worlds'.  ]]>
      
   </content>
</entry>

<entry>
   <title>Financial markets reach the &apos;melt-up stage&apos;</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/financial-markets-reach-the-me.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240476</id>
   
   <published>2013-05-20T05:13:00Z</published>
   <updated>2013-05-19T20:32:13Z</updated>
   
   <summary>A month ago, the blog highlighted the potentially major implications of the Bank of Japan&apos;s (BOJ) push to devalue the yen as follows: &quot;However, the BOJ has a slightly different agenda. It aims to devalue the yen, not the US$....</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Economic growth" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="19817" label="liquidity" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="173800" label="melt-up" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="D'turn 18May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/18/D%27turn%2018May13.png" width="537" height="287" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />A month ago, the blog highlighted the potentially major implications of the Bank of Japan's (BOJ) push to devalue the yen as follows:

<em>"However, the BOJ has a slightly different agenda. It aims to devalue the yen, not the US$. And the yen has already fallen close to $1: ¥100 compared to $1: ¥93 before the new policy was launched on 4 April. If it succeeds, then clearly US pension funds will have no further reason to buy crude oil. And so prices could easily start to reconnect with fundamentals. At the same time, the S&P 500 could continue to rise, as yen-based investors seek their own 'store of value'."</em>

Today, the story is still developing as expected:

•	The yen has fallen 5.6% through the $1: ¥100 level to close at $1: ¥103
•	The S&P 500 has jumped 5.4% from 1582 to 1667

Of course, central banks will take this as proof that their policies are finally producing the desired recovery.  But the rest of us will regard this as wishful thinking.

What we are instead witnessing is the final <a href="http://www.investopedia.com/terms/m/melt-up.asp">'melt-up</a>' phase of the <a href="http://www.ft.com/cms/s/0/0810ce9a-be2c-11e2-9b27-00144feab7de.html#axzz2TgP98ROA">$7tn</a> liquidity programmes.  Originally, this pushed up all asset prices, but reality has since begun to set in:

•	4 years ago, most investors assumed stimulus would quickly lead to recovery
•	But since then, they have gradually become wiser, if poorer
•	Cotton, for example, jumped from 46c/lb to 227c/lb, but is now back at 86c/lb
•	Copper jumped from $3330/t to $9880/t, but is now $7330/t
•	Gold went from $880/oz to $1920/oz, but is now $1360/oz
•	Brent went from $44/bbl to $123/bbl, but is now $105/bbl today

Cotton was the first to collapse as it became clear people would not suddenly be buying vast numbers of extra clothes.  More recently, investors have realised copper's boom has ended, with China's economy now slowing fast.  Whilst there is little need to buy gold as an inflation hedge, with today's weak demand levels.

But as they retreat from these assets, the banks are still pumping out more cash.  This can only go into the remaining few assets in which investors still have confidence.  So these assets go even higher, temporarily, in a version of '<a href="http://www.wisegeek.com/what-does-last-man-standing-mean.htm#did-you-know">last man standing</a>'.  Thus <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/crude-oil-and-commodities-plun.html">oil</a> may well now start to slide, as investors decide the S&P 500 index is their one and only true love.  

As <a href="http://www.ft.com/cms/s/0/0810ce9a-be2c-11e2-9b27-00144feab7de.html#axzz2TgP98ROA"> Gillian Tett</a> noted in Friday's Financial Times, today's "bizarre conditions", where financial markets are completely divorced from fundamentals, may last for some time. But she goes on to warn, "<em>as those equity markets soar, investors would do well to ponder on the data dislocations. Nobody can afford to feel complacent"</em>.

This sensible advice seems certain to be confirmed by the blog's quarterly review of company earnings reports, to be published on Saturday.  Chemicals, as the world's 3rd largest industry, have long since ceased to feel any benefits from the liquidity programmes.  Instead companies are suffering the negative impact of today's artificially high <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/04/oil-prices-match-q2-2008s-reco.html">oil prices</a> - and may well face further pain as and when these return to more realistic levels.

The chart shows benchmark price movements since January, and latest <a href="http://www.icispricing.com">ICIS pricing</a> comments are below:
<strong>PTA</strong> China, red, down 11%. "Polyester makers offered price discounts in a bid to encourage sales"
<strong>Naphtha</strong> Europe, black, down 9%. "Arbitrage to the US is closed, while domestic petrochemical demand remains weak"
<strong>Brent</strong> crude oil, blue, down 8%
<strong>Benzene</strong> NWE, green, down 7%. "Values remained range-bound"
<strong>HDPE</strong> USA export, orange, up 4%. "Fresh offers were limited in the market"
<strong>S&P 500</strong> stock market index, purple, up 14%
<strong>US$: yen</strong>, brown, up 17% ]]>
      
   </content>
</entry>

<entry>
   <title>&quot;A word means just what I choose it to mean&quot;</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/a-word-means-just-what-i-choos.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240286</id>
   
   <published>2013-05-18T05:23:59Z</published>
   <updated>2013-05-10T08:34:06Z</updated>
   
   <summary>&apos;When I use a word,&apos; Humpty Dumpty said, in rather a scornful tone, &apos;it means just what I choose it to mean -- neither more nor less.&apos; This quotation from Lewis Carroll&apos;s great novel &apos;Through the Looking-Glass&apos; rather seems to...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Currencies" scheme="http://www.sixapart.com/ns/types#category" />
   
      <category term="Financial Events" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="18118" label="crude oil prices" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="28492" label="Cyprus" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="31993" label="Japanese yen" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="Humpty Dumpty.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/10/Humpty%20Dumpty.png" width="159" height="248" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" />'When I use a word,' Humpty Dumpty said, in rather a scornful tone, 'it means just what I choose it to mean -- neither more nor less.'

This quotation from Lewis Carroll's great novel '<a href="http://en.wikipedia.org/wiki/Through_the_Looking-Glass">Through the Looking-Glass</a>' rather seems to sum up policymakers' current approach to financial markets.  Two recent examples highlight the issue:

•	<strong>Cyprus</strong>.  <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/capital-controls-return-to-eur.html">Last month</a>, we were assured that the capital controls introduced in Cyprus were only 'temporary' and would be lifted within days, or maybe a few weeks.  But <a href="http://www.thestate.com/2013/05/09/2763374/cyprus-keeps-capital-controls.html">last week</a>, the Governor of the central bank changed his mind.  Instead, they will be lifted "<em>as soon as possible</em>".  And the criteria for lifting is he needs to "<em>make sure that trust in the banks has recovered sufficiently</em>".  That rather sounds, to the blog at least, as though it could be a decade or more before people are allowed to move their euros around freely again.  As Reuters <a href="http://www.thestate.com/2013/05/09/2763374/cyprus-keeps-capital-controls.html">notes</a>, the 'temporary' controls imposed by Argentina and Iceland are still in place years later.
•	<strong>Japan.</strong>  Also last month, the G20 Finance ministers<a href="http://www.g20.org/news/20130419/781301866.html"> issued</a> a statement noting that "<em>Japan's recent policy actions are intended to stop deflation and support domestic demand</em>".  Nothing about <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/01/japan-aims-for-major-devaluati.html">devaluation</a> in order to boost exports.  But after pausing in its downward spiral whilst the meeting took place, the currency has resumed its fall and has now passed the $1: ¥100 level.  This is already a 27% devaluation since the Abe government arrived.

The blog will continue to keep a close eye on developments, particularly with regard to the Japanese yen.  Its link to a potential bursting of the <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/oil-markets-risk-rapid-reprici-1.html">oil price bubble</a> is too important to ignore.]]>
      
   </content>
</entry>

<entry>
   <title>China heads into deflation as lending boom impact ends</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/china-heads-into-deflation-as.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240281</id>
   
   <published>2013-05-16T05:44:34Z</published>
   <updated>2013-05-09T16:30:31Z</updated>
   
   <summary>Sometimes a picture really is worth 1000 words. This is certainly true with the above chart, showing China&apos;s producer price index since 2008: • It highlights prices up 10% at the peak of the export boom, before the H2 2008...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Economic growth" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="65653" label="deflation" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="China PPI May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/China%20PPI%20May13.png" width="538" height="288" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Sometimes a picture really is worth 1000 words.  This is certainly true with the above chart, showing China's producer price index since 2008:

•	It highlights prices up 10% at the peak of the <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2011/11/chinas-debt-problems-multiply.html">export boom,</a> before the H2 2008 crash
•	Then it shows the short-lived recovery after China's massive<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/03/chinas-pe-market-has-gone-ex-g.html"> lending boom</a>
•	Finally, we see how over-capacity is now leading to consistent<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/01/japan-aims-for-major-devaluati.html"> deflation</a>
•	Even the pre-Party Congress lending boom of <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/11/chinas-growth-more-unbalanced.html">May-October 2012</a> has now lost its effect

This is the problem with economies built on liquidity and external stimulus.  When these supports finally end, domestic consumption is unable to fill the gap.  As the Wall Street Journal <a href="http://online.wsj.com/article/SB10001424127887324059704578472412943132102.html?mod=WSJASIA_hps_LEFTTopWhatNews">notes</a>:

<em>"Producer prices--a measure of prices of goods before they reach consumers--dropped 2.4% in April, the sharpest decline since October, paced by particularly steep falls in the metals and chemicals sectors. That could add to concerns about slowing Chinese economic growth, say economists, because falling producer prices makes it tougher for producers of industrial goods and commodities to make profits, pay off their debts and pay their suppliers on time."</em>

Japan has faced the same problem for 20 years.  It has tried to maintain economic growth via exports and its own lending/stimulus programmes.  But they have failed, just as China's have failed.  And just as those of the West's are also failing.

A much better route is to accept that the world has changed, and instead develop the economy in a new direction.  This policy avoids the wasted investment in capacity that will never be used.  And it avoids piling a burden of debt on younger generations, which they will never be able to repay.

The same point is made in a different way by <a href="http://garelli.ch/short-cv">Prof Stéphane Garelli</a>, the head of the World Competitiveness Centre at Swiss business school IMD as<a href="http://www.imd.org/research/challenges/25-epic-years-of-competitiveness-stephane-garelli.cfm?&MRK_CMPG_SOURCE=webletter-apr-13&utm_source=DM&utm_medium=em&utm_campaign=webletter-apr-13"> follows</a>:

<em>"Today very few countries are still closed to world competitiveness. There are some obvious candidates such as North Korea, Myanmar, Cuba and Iran. But even if they do open up fully, none of them will reshape global competitiveness like the post-1989 generation did. As the global market increasingly shifts from being a "first buy" economy to a "replacement" economy, competitiveness will develop more slowly. 

Growth will depend more on technological innovation and better skills than on accessing cheap factors of production in uncharted lands. This will imply more time to see results, and a new mindset. As the French writer Paul Valery put it, "the problem with our times is that the future is not what it used to be..." The last 25 years of competitiveness were exceptional, even epic. But now we should turn the page, and work on a '<a href="http://www.new-normal.com">new normal'</a>."</em>]]>
      
   </content>
</entry>

<entry>
   <title>US shale gas - &apos;its a demand thing&apos;</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/us-shale-gas---its-a-demand-th.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240270</id>
   
   <published>2013-05-15T05:43:02Z</published>
   <updated>2013-05-09T11:30:56Z</updated>
   
   <summary>The 25 years of the BabyBoomer demand supercycle between 1983-2007 cover the careers of most people in the industry. Over this quarter-century, we all grew to accept that low-cost and reliable supply was key to success. Demand would always take...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Economic growth" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="139457" label="New Normal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9322" label="polyethylene" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="US PE trade May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/09/US%20PE%20trade%20May13.png" width="536" height="287" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />The 25 years of the BabyBoomer demand <a href="http://www.new-normal.com">supercycle</a> between 1983-2007 cover the careers of most people in the industry.  Over this quarter-century, we all grew to accept that low-cost and reliable supply was key to success.  Demand would always take care of itself.  

Today's world is the opposite.  Low-cost supply is no longer enough on its own, as growth has become hard to find.  Instead, focusing on demand is now critical for success.  And understandably, companies find it very difficult to adjust to this quite different world.

Developments in US shale gas provide the best example of the mindset change that is required:

•	The US now has some of the lowest-cost ethylene supply in the world
•	It also has all the necessary expertise and infrastructure to monetise this
•	The problem is that it needs demand to increase
•	And in today's <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/10/budgeting-for-an-l-shaped-reco.html">low-growth world</a>, this is very hard to achieve

The chart of US polyethylene (PE) exports highlights this core issue.  It is the largest ethylene derivative, yet Q1 net trade data from <a href="http://www.gtis.com">Global Trade Information Services</a> shows export growth is very slow:

•	2013 exports (blue) have recovered from 2012's slowdown (when outages reduced capacity)
•	But they were up just 5% versus 2011 (red)
•	The important Asian export market is also now much reduced
•	China continues to invest in new capacity, as does SEA
•	Latin America is the only real growth area, up 34%, but the outlook is uncertain
•	It is building new capacity, whilst its growth is slowing in line with China's slowdown

Of course, some argue that producers in high-cost regions such as China and Europe will shutdown and import product instead.  But the blog has written many expenditure proposals in its time, and none have ever been dependent on competitor closures for success.  

The reason is that experience shows existing capacity has a tendency to survive for much longer than anyone expects.  Thus payback periods can become very hard to predict.  And in the case of China, profit has never been the key driver for its own capacity expansions.  As the blog's <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/07/sinopec-focuses-on-political-a.html">study</a> of Sinopec's accounts since 1998 highlights:

•	Its EBIT earnings have never covered its capital expenditure costs for chemicals
•	Its role, being 76% state-owned, is instead to be a reliable supplier of raw materials to the factories to keep people employed
•	In turn, this enables the communist party to ensure people's living standards increase
•	This then enables the party to remain in power

PE thus highlights the key issue as we transition to the <a href="http://www.new-normal.com">New Normal</a>.  Ageing western populations cannot maintain the steady demand growth of the SuperCycle, when they were younger.  

Of course, low-cost supply will always be important for profit.  But as PE shows, the real key to success in the future will be understanding demand patterns.]]>
      
   </content>
</entry>

<entry>
   <title>China&apos;s Q1 PVC imports drop 98% as housing bubble targeted</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/chinas-q1-pvc-imports-drop-98.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240206</id>
   
   <published>2013-05-14T05:21:28Z</published>
   <updated>2013-05-09T13:21:08Z</updated>
   
   <summary>Q1 data from Global Trade Information Services provides further evidence of the slowdown underway in China. As the chart shows, the dramatic drop in net PVC imports suggests the new leadership are determined to burst the house price bubble they...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Consumer demand" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="74" label="China" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="168655" label="Jiang Zemin" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="China PVC May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/06/China%20PVC%20May13.png" width="538" height="288" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Q1 data from <a href="http://www.gtis.com">Global Trade Information Services</a> provides further evidence of the <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/chinas-electricity-consumption-1.html">slowdown </a>underway in China.  As the chart shows, the dramatic drop in net PVC imports suggests the new leadership are determined to burst the house price bubble they inherited:

•	Imports (red column) were down a startling 98% versus Q1 2011 (blue)
•	NEA imports were down 29%, NAFTA down 24% and Europe down 63%
•	SEA saw its net export position replaced by imports
•	The FSU also saw imports from China up 97%  

Similarly US exports dropped 31% versus 2012, reversing the previous trend of volume gains due to shale gas cost advantage.

PVC is thus reinforcing the <a href="http://www.bloomberg.com/news/2013-04-20/pboc-s-zhou-says-slower-growth-needed-for-restructuring.html">message</a> given by the head of China's central bank, Zhou Xiaochuan, who emphasised last month that:

<em>"China is undergoing economic restructuring, which sometimes is not in lockstep with growth.  We need to sacrifice short-term growth for the purposes of reforms and structural adjustments."</em>

It is giving a clear warning that China's economy may well be following the pattern of<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/chinas-new-leadership-prepare.html"> 1993</a>, as its leaders crack down on corruption and housing markets.  ]]>
      
   </content>
</entry>

<entry>
   <title>Crude oil and commodities decline as dollar rises</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/crude-oil-and-commodities-plun.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240307</id>
   
   <published>2013-05-13T05:00:31Z</published>
   <updated>2013-05-13T06:29:55Z</updated>
   
   <summary>Friday provided a good test of the blog&apos;s analysis that Japan&apos;s aggressive policy of devaluing the yen could result in major downward pressure on crude oil prices: • The yen crashed through the $1: ¥100 level, ending at a 4-year...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Financial Events" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="74651" label="devaluation" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="D'turn 11May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/D%27turn%2011May13.png" width="537" height="287" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Friday provided a good test of the blog's <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/oil-markets-risk-rapid-reprici-1.html">analysis</a> that Japan's aggressive policy of devaluing the yen could result in major downward pressure on crude oil prices:

•	The yen crashed through the $1: ¥100 level, ending at a 4-year low of $1: ¥101.6
•	Brent sold off by $2.80/bbl, only recovering after Asian markets closed for the weekend

Hedge funds have already woken up to the new profit potential that is developing.  Thus Bloomberg<a href="http://www.bloomberg.com/news/2013-05-10/wti-crude-falls-to-one-week-low-as-dollar-rally-hits-comm.html"> reported</a> the head of one large New York fund commenting "<em>the inverse correlation between the dollar and the commodities is alive and well</em>".

The chart shows the 180 degree change that has taken place since March:

•	Until then, all the main financial markets had continued to move together, in the '<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/11/companies-continue-to-ignore-l.html">correlation trade</a>' financed by western central bank liquidity
•	But then the potential impact of Japan's devaluation policy became obvious to  major players
•	A lower yen means a stronger US$ - hence no need to buy commodities as a '<a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">store of value</a>'
•	Today Brent (blue line) and naphtha (black) are both down over 5%, whilst the dollar/yen (orange) and S&P 500 (purple) have risen over 10%

As Mizuho Securities <a href="http://www.bloomberg.com/news/2013-05-10/wti-crude-falls-to-one-week-low-as-dollar-rally-hits-comm.html">noted</a>, "<em>commodities are taking a hit because the dollar is rising".</em>

Of course, it is still too early to be sure that crude will indeed crash out of its current trading range and revert to historical price levels below <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/oil-markets-risk-rapid-reprici.html">$30/bbl.</a>  Equally, markets never move in straight lines, downwards or upwards.  But if one waits for proof, it could well be too late to do anything about it, as the blog warns in its new <a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">Research Note</a>. 

Critically, however, in terms of the <a href="http://www.bloomberg.com/news/2013-05-10/wti-crude-falls-to-one-week-low-as-dollar-rally-hits-comm.html">fundamentals</a>, US oil inventories remain at 82-year highs and supply is at 21-year highs: whilst forecast global demand growth this year is just 800kbpd. 

Two other highly relevant points have also surfaced in recent days:

•	Prof Martin Feldstein, President Reagan's economics head, has called the Federal Reserve's liquidity programme "<a href="http://online.wsj.com/article/SB10001424127887324326504578467592090881604.html?KEYWORDS=feldstein">a dead end</a>".  He calculates its $2tn of new debt has raised consumer spending by less than 0.3% of GDP per year, adding that "<em>the evidence suggests that the QE programme hasn't worked</em>"
•	At the same time, the IMF has <a href="http://www.professionalpensions.com/professional-pensions/analysis/2263376/imf-warns-on-qe-distortions">warned</a> that US pension funds have piled into commodities and other risky assets in a desperate "<em>gamble for resurrection</em>".  It estimates their current shortfall at 28% - meaning they do not have enough reserves to pay current pension obligations.  And it adds their issue is "<em>solvency not liquidity</em>"

Naïve pension fund trustees have thought 'investments' in crude oil and other commodities would enable them to avoid raising contribution rates or restructuring benefits.  If prices now start to fall, they will have no alternative but to sell quickly, at whatever price is available in the market, in order to salvage what they can.

Meanwhile in Europe, further evidence of the impact of today's failed policies in the real world emerged with the announcement of a proposed <a href="http://www.solvay.com/EN/NewsPress/20130507%20Solvay_Ineos.aspx">merger </a>by INEOS and Solvay, Europe's two largest PVC producers.  This follows a 30% fall in PVC demand, and<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/sp-500-hits-new-record-as-kem.html"> Kem One's</a> entry into administration in March.  When first-class management teams like these are struggling, markets are clearly in very bad shape.  

Benchmark price movements since the IeC Downturn Monitor's April 2011 launch, and latest <a href="http://www.icispricing.com">ICIS pricing</a> comments are below:
<strong>Naphtha</strong> Europe, down 25%. "The prompt naphtha market has become balanced as a result of the 1 million tonne movement to Asia"
<strong>PTA</strong> China, down 21%. "Market outlook remains uncertain because of the volatility in crude futures and uncertainties over China's manufacturing sector"
<strong>Brent </strong>crude oil, down 18%
<strong>HDPE</strong> USA export, down 17%. "Global export demand remained somewhat soft"
<strong>Benzene</strong> NWE, up 6%. "Prices ebbed and flowed alongside crude and benzene values in Asia and the US"
<strong>S&P 500</strong> stock market index, up 20%]]>
      
   </content>
</entry>

<entry>
   <title>The blog on MoneyWeek TV</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/post-8.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240202</id>
   
   <published>2013-05-11T05:37:24Z</published>
   <updated>2013-05-06T13:42:09Z</updated>
   
   <summary>The importance of demographics in driving demand is clearly becoming more widely understood. This week, the blog was interviewed by the editors of MoneyWeek (the UK&apos;s leading investment magazine) in the implications of today&apos;s ageing western population for investors. The...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Consumer demand" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="169920" label="demographic cliff" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<a href="http://www.moneyweek.com/investments/property/uk/moneyweek-tv-whats-in-store-for-house-prices-63802"><img alt="MoneyWeek TV  photo.jpg" src="http://www.icis.com/blogs/chemicals-and-the-economy/MoneyWeek%20TV%20%20photo.jpg" width="551" height="312" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a>The importance of demographics in driving demand is clearly becoming more widely understood.

This week, the blog was interviewed by the editors of <a href="http://www.moneyweek.com/investments/property/uk/moneyweek-tv-whats-in-store-for-house-prices-63802">MoneyWeek</a> (the UK's leading investment magazine) in the implications of today's ageing western population for investors.

The interview covered a wide range of subjects:

•	The importance of 2013 as the year that the average BabyBoomer turns 55
•	The outlook for economic growth and interest rates
•	How major companies such as Unilever and P&G have adapted to today's <a href="http://www.new-normal.com">New Normal </a>world

Please <a href="http://www.moneyweek.com/investments/property/uk/moneyweek-tv-whats-in-store-for-house-prices-63802">click here</a> if you would like to see the interview (which starts at 7 minutes).
]]>
      
   </content>
</entry>

<entry>
   <title>US auto sales growth declines for 5th successive month</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/us-auto-sales-growth-declines.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240205</id>
   
   <published>2013-05-09T05:40:27Z</published>
   <updated>2013-05-09T06:46:59Z</updated>
   
   <summary>Blog readers read it here first. Last month the blog did some simple sums to show that US auto sales were unlikely to continue to grow at the 8.6% reported rate of Q1. The reason was that sales had been...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Consumer demand" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="20747" label="auto sales" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="US autos May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/US%20autos%20May13.png" width="538" height="288" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Blog readers read it here first.  <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/us-auto-sales-growth-slows-as.html">Last month</a> the blog did some simple sums to show that US auto sales were unlikely to continue to grow at the 8.6% reported rate of Q1.  The reason was that sales had been increased by the need to replace the 250k autos destroyed during Hurricane Sandy in November.  

As the chart shows, April's figures confirm the blog's analysis:

•	2012 sales (red square) failed to maintain Q1's momentum
•	The seasonally adjusted annual sales rate fell below 15m for the first time since October
•	As analysts Ward's<a href="http://wardsauto.com/blog/april-sales-thread-saar-falls-six-month-low?NL=WAW-01&Issue=WAW-01_20130501_WAW-01_667&YM_RID=phodges@iec.eu.com&YM_MID=1390917&sfvc4enews=42"> note</a>, "<em>April's 4.1% rise in daily sales was the smallest year-over-year gain since August 2011</em>", and they add 
•	"<em>It marked the fifth consecutive month that year-over-year sales growth has declined</em>"

Equally, as the Wall Street Journal <a href="http://online.wsj.com/article/SB10001424127887323551004578436863860612032.html">notes</a>, "<em>nearly four years since the recession ended, the pace of expansion remains grindingly slow</em>".  And whilst last week's US jobs report was viewed as positive by financial markets, it was of course taken before the impact of the sequester began.

The blog thinks it unlikely that the $1.2tn <a href="http://www.bbc.co.uk/news/21589927">sequester-based</a> cuts now underway in Federal spending will support increased consumer spending over the rest of the year.  It is far more likely that households will spend less, and save more, in case their own jobs become threatened.  

Q1 auto sales growth, assisted by the after-effect of Sandy, may well therefore turn out to have been the strongest of the year.]]>
      
   </content>
</entry>

<entry>
   <title>Oil markets risk rapid repricing - Part 2</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/oil-markets-risk-rapid-reprici-1.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240201</id>
   
   <published>2013-05-08T05:13:31Z</published>
   <updated>2013-05-06T12:55:17Z</updated>
   
   <summary>As the blog discussed yesterday, central banks have now kept oil prices above the historical $10-30/bbl range for 10 years. But can they remain there forever? What might bring them back in line with the fundamentals of supply/demand? And what...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Oil markets" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="20772" label="Bank of Japan" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="18118" label="crude oil prices" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<a href="http://youtu.be/uM2BCzf1hqM?t=2m54s"><img alt="ICB May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/06/ICB%20May13.png" width="270" height="205" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a>As the blog discussed yesterday, central banks have now kept oil prices above <strong>the historical $10-30/bbl range</strong> for 10 years.

<strong>But can they remain there forever?</strong>

What might bring them back in line with the fundamentals of supply/demand?   And what would be the risks if this happened?

The background can be simply stated:

•	Investors have bought crude oil futures and other assets on a 'buy and hold' basis
•	Some, according to the IMF, have up to <a href="http://www.professionalpensions.com/professional-pensions/analysis/2263376/imf-warns-on-qe-distortions">25% of their assets</a> invested in this way
•	So normal supply/demand fundamentals have become irrelevant
•	Thus oil markets have lost their price discovery role

Logic therefore suggests that repricing will most likely occur when investors decide they no longer need a 'store of value'.  And this may be about to happen:

•	The Bank of Japan's (BoJ) new policies have begun to reassure investors on this critical point
•	It clearly aims to devalue the yen, which would boost the US$ again
•	The US$ has already risen from its low of $1: ¥77 to $1: ¥100
•	Many expect it to rise further to $1: ¥120 or more, as Japan tries to kick-start economic growth

It was therefore not coincidence that prices of oil, copper and gold all fell by 10% following the BoJ's announcement last month.  The risk is that more falls may now be on the way.  Investors never knew, or cared, about their impact on the real economy when they bought their 'stores of value'.  They will also not care about their impact when they sell these positions.

Even more importantly, there will be no warning in terms of the fundamentals.  These are already signalling lower prices and a return to historical levels.  Therefore prudent companies need to take time now to review how they would manage this critical risk, if serious disinvestment by the investment funds does begin to occur    

The problem is that investors can simply sell their futures contracts at the press of a button.  But companies cannot do this with their inventories and work-in-progress.    Equally, if prices did start to fall during a period of weak demand - say over the summer months - it could become very difficult to avoid a panic.

Boards may understandably feel that there is no more than a 10% risk of this situation developing.  But seemingly low probability risks can happen, as we saw in Q4 2008.  And unprepared companies can, as then, easily go bankrupt as a result.  

We are in very dangerous times.  Prudent executives will therefore want to spend time today planning in advance how they would cope with such a crisis. 

<strong>ADDITIONAL FREE RESOURCES</strong>
The blog's new <a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">Research Note</a> focuses on this critical question.  Please <a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">click here</a> to download it.  A <a href="http://youtu.be/uM2BCzf1hqM?t=2m54s">video interview </a>with Will Beacham, deputy editor of ICIS Chemical Business, is also available by <a href="http://youtu.be/uM2BCzf1hqM?t=2m54s">clicking here</a>.]]>
      
   </content>
</entry>

<entry>
   <title>Oil markets risk rapid repricing - Part 1</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/oil-markets-risk-rapid-reprici.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240200</id>
   
   <published>2013-05-07T05:41:57Z</published>
   <updated>2013-05-07T06:50:06Z</updated>
   
   <summary>Since 1900, as the chart shows, oil prices have never been so high for so long as now. Until 2003, they had only been above $30/bbl for 4 years between 1979-1982, during the OPEC production cuts in the Iran crisis....</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Futures trading" scheme="http://www.sixapart.com/ns/types#category" />
   
      <category term="Oil markets" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="18118" label="crude oil prices" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="Brent May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/Brent%20May13.png" width="531" height="283" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Since 1900, as the chart shows, oil prices have never been so high for so long as now.  Until 2003, they had only been above $30/bbl for 4 years between 1979-1982, during the OPEC production cuts in the Iran crisis.  But since 2004, they have been continuously above this level.

The reason is the misguided stimulus policies of western central banks, which aimed:

•	Firstly to support US/European housing markets until the sub-prime lending crisis of<a href="http://www.internationalechem.com/images/Documents/icb%20nov08.pdf"> 2008</a>
•	Secondly to enable a speedy return to full economic recovery <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/11/companies-continue-to-ignore-l.html">since then</a>

The 2004-8 period boosted consumer demand well beyond sustainable levels, causing inflation to rise quite dramatically.  Thus when the second stimulus programme began in March 2009, investors were well prepared.  They rushed to buy '<a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">stores of value</a>' - commodities such as oil, copper and gold, all priced in US$ - as well as equities.  They also worried that the US Federal Reserve aimed to devalue the US$ to boost US exports and economic gtrowth. 

Unfortunately for all of us, this pushed oil prices back up to unsustainable levels again.  But this time, due to the financial crisis, there was no demand surge.  Instead, as credit was no longer easily available, people had to cut back spending.  They had to heat their homes and fuel their cars, so they had less to spend on the areas that would drive demand growth.

The result has been two-fold:

•	<strong>Supply has leapt</strong>.  10 years is long enough for most oil companies to 'forget' previous history, and to invest in new output on the basis that $100/bbl prices are now 'normal'
•	Thus US oil production has reached <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/01/crude-oil-markets-are-looking.html">7mbd</a>, a 20-year high, and is still increasing.  Other sources are also booming, whilst shale gas is gaining major market share
•	<strong>Demand growth has been weak</strong>.  Prices in US$ were at record annual levels in 2011-12.  In other <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/its-the-oil-price-stupid.html">major regions</a> such as Europe and China they have been at all-time record levels
•	<strong>Inventories are at record levels</strong> in many parts of the world.  In the US, for example, they reached an <a href="http://www.bloomberg.com/news/2013-05-02/wti-trades-near-one-week-low-as-stockpiles-rise-to-82-year-high.html">82-year high</a> last week    

Normally high inventories, increasing supply and low demand growth would not lead to record high price levels.  But these have not been 'normal' times.  Tomorrow, the blog will discuss the risk that <strong>oil prices might now fall rapidly back to historical levels below $30/bbl.</strong>

<strong>ADDITIONAL FREE RESOURCES</strong>
The blog is today publishing a <a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">Research Note</a> on this critical question.  Please <a href="http://www.new-normal.com/wp-content/uploads/2013/05/Research-Note-Oil-Prices.pdf">click here</a> to download it.  A <a href="http://youtu.be/uM2BCzf1hqM?t=2m54s">video interview </a>with Will Beacham, deputy editor of ICIS Chemical Business, is also available by <a href="http://youtu.be/uM2BCzf1hqM?t=2m54s">clicking here</a>.]]>
      
   </content>
</entry>

<entry>
   <title>Central banks pop champagne corks as stock markets soar</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/central-banks-pop-champagne-co.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.240192</id>
   
   <published>2013-05-06T05:30:39Z</published>
   <updated>2013-05-04T14:54:42Z</updated>
   
   <summary>Central bankers mean well. But, of course, good intentions do not guarantee good results. Their intention since the start of the 2008 crisis has been to boost financial markets. They have therefore provided $tns of liquidity, which has indeed produced...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Financial Events" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="17837" label="Bank of England" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="20772" label="Bank of Japan" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="17843" label="European Central Bank" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="18393" label="US Federal Reserve" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="D'turn 4May13.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/D%27turn%204May13.png" width="537" height="287" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />Central bankers mean well.  But, of course, good intentions do not guarantee good results.

Their intention since the start of the 2008 crisis has been to boost financial markets.  They have therefore provided $tns of liquidity, which has indeed produced record highs in major stock market indices such as the S&P 500 and Dow Jones Industrials.  As Ben Bernanke, Chairman of the US Federal Reserve said in <a href="http://www.cnbc.com/id/41277278">January 2011</a>:

<em>"Policies have contributed to a stronger stock market just as they did in March 2009, when we did the last iteration of this. The S&P 500 is up 20%-plus and the Russell 2000, which is about small cap stocks, is up 30%-plus.</em>"

The problem is that there is no clear link between developments in financial markets and the real economy.  As the Washington Post <a href="http://www.washingtonpost.com/blogs/wonkblog/wp/2013/03/06/the-stock-market-is-back-but-the-economy-isnt-blame-congress/">notes</a>, only the wealthiest 10% of the population own large amounts of stocks.  Their retirement accounts are worth an average $277k.  But middle income families have just $23k in their accounts, and poorer people nothing at all.

So record highs in stock markets do nothing to boost consumer spending for the vast majority of people.  Whilst on the negative side, of course, record high <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/its-the-oil-price-stupid.html">oil prices</a> actually reduce their spending.  People have no choice about paying higher prices to heat their home and fuel their cars.  So they have less to spend on everything else.      

The chart of benchmark prices shows the result since the start of 2013:

•	The Fed's QE3 liquidity programme has taken the S&P 500 (purple line) up 10%
•	But European prices for naphtha (black) and benzene (green) are lower
•	China's prices for PTA (red) are also lower
•	And Brent oil prices (blue) are down 8%, as consumers reduce spending
•	Only US polyethylene export prices (orange) are up, and by just 2.5%

The break in the <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2012/11/companies-continue-to-ignore-l.html">correlation</a> between Brent and other financial markets could well prove highly important, and dangerous to company finances, as the blog will discuss tomorrow.  

But this is not something that will worry the central banks until it is too late.  For the moment, they are popping the champagne corks as their stock market bubble continues to inflate.      

Benchmark price movements since the IeC Downturn Monitor's April 2011 launch, and latest <a href="http://www.icispricing.com">ICIS pricing </a>comments are below:
<strong>Naphtha</strong> Europe, black, down 26%. "Oversupplied market is finding some relief in what industry players described as a surprising appetite for naphtha in the Asian export market"
<strong>PTA</strong> China, red, down 23%. "Polyester demand slowed slightly this week because of the 3 day Labour Day holiday"
<strong>Brent </strong>crude oil, blue, down 18%
<strong>HDPE</strong> USA export, orange, down 18%. "Traders still waiting for producers to offer lower prices for May."
<strong>Benzene</strong> NWE, green, up 4%. "Output had been curtailed throughout Q1 owing to low prices amid weak end user demand."
<strong>S&P 500</strong> stock market index, purple, up 18%]]>
      
   </content>
</entry>

<entry>
   <title>&apos;60 is the new 60&apos; for the cosmetics industry</title>
   <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/05/60-is-the-new-60-for-the-cosme.html" />
   <id>tag:www.icis.com,2013:/blogs/chemicals-and-the-economy//88.239412</id>
   
   <published>2013-05-04T06:03:48Z</published>
   <updated>2013-05-04T06:35:04Z</updated>
   
   <summary>More and more industries are now entering the New Normal and refocusing on the new areas for future growth, such as the New Old 55+ generation in the West. Cosmetics companies are the latest to change direction: • When the...</summary>
   <author>
      <name>Paul Hodges</name>
      
   </author>
   
      <category term="Consumer demand" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="22458" label="L&apos;Oreal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="5532" label="Vogue" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/chemicals-and-the-economy/">
      <![CDATA[<img alt="Ageing women.png" src="http://www.icis.com/blogs/chemicals-and-the-economy/2013/04/08/Ageing%20women.png" width="496" height="147" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />More and more industries are now entering the <a href="http://www.new-normal.com">New Normal</a> and refocusing on the new areas for future growth, such as the New Old 55+ generation in the West.  Cosmetics companies are the latest to change direction:

•	When the Boomers were young, they encouraged women to be <a href="http://www.today.com/video/today/46745179">youth-obsessed</a>
•	But now, the key messages have changed as the Boomers enter the New Old 55+ generation
•	'60 is becoming the new 60' as women increasingly prefer to be themselves 

Thus as the pictures show,  66-year old Diane Keaton is the face of L'Oreal; 62-year old Meryl Streep was on Vogue's January cover (the oldest woman ever to be so featured).  

Smart suppliers to this lucrative market such as<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2013/03/consumers-abandon-the-middle-g.html"> Croda</a> have already woken up to the massive opportunity this represents.  Others need to catch up quickly, if they are not to be left behind. 

<a href="http://www.nytimes.com/2013/04/08/business/media/a-cosmetics-freebie-with-a-cause-from-clarins.html?ref=business">Clarins</a>, for example, is already moving one step further.  It is adding Prof Michael Porter's concept of <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2011/11/insights-from-consumer-markets.html">Societal Value</a> as a key driver for the future.  Their new concept is 'gift with a purpose', and it means Clarins has been donating $1 to provide 10 free school meals in New York, every time someone buys 2 Clarins items at Macy's.

Clarins is, of course, merely following a trail blazed by Kellogg's in <a href="http://www.icis.com/blogs/chemicals-and-the-economy/2011/03/pgs-pur-offer-leads-to-its-lar.html">2011</a>, when they donated 1m breakfasts to needy US children.  Consumer giant Procter & Gamble similarly had its best-ever US sales week, when it offered to donate a day of<a href="http://www.icis.com/blogs/chemicals-and-the-economy/2011/03/pgs-pur-offer-leads-to-its-lar.html"> safe water</a> for every water filter purchase.

Now the beauty business is highlighting its own New Normal thinking.  They have realised the New Olders accept they will never be young again.  But <strong>being alive at the age of 60 is also an achievement that the New Olders would like to celebrate</strong>.]]>
      
   </content>
</entry>

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