The New Old 55+ generation is the key demographic for future consumer spending. Their numbers are rising rapidly as global life expectancy has risen by 50% since 1950. Over the same period, global fertility rates have halved. So there will be fewer younger people joining the wealth-creator generation of 25 – 54 year-olds that has historically driven economic […]
Tag Archives | ageing populations
US reaches ‘peak car’ moment as incentives, inventories rise, whilst fewer Americans carry driving licenses
The blog’s suggestion back in March that now would be a good time for US readers to buy a new car is looking more and more prescient. As the head of American Honda explained to investors last month: “In addition to a heavy reliance on fleet sales to boost volumes, we are seeing some of our […]
The blog’s latest post for the Financial Times FT Data blog is below. The industry is going through major difficulties, which is bad news not only for its suppliers of plastic and other components. It is also a problem for China, which manufactures 70% of the world’s toys. The toy industry is going through difficult […]
Its not just the UK that is seeing an earthquake taking place in consumer demand patterns, as the blog discussed last week. The same earthquake is taking place in the world’s largest consumer market, the USA. As the Wall Street Journal reports: “For the past three years running, unit sales of consumer products have been […]
Its really not that difficult to work out that much of the world faces a ‘demographic cliff’. But very few companies seem to want to act on the implications. So hats off to McDonald’s Europe for highlighting what needs to be done. Their chief people officer, David Fairhurst, told the Financial Times this week: “The […]
Do you recognise any of these women? Pictured in an excellent Financial Times article they are (left to right), New York Style icon Iris Apfel; model and actress Marisa Berenson; model and actress Lauren Hutton; fashion designer Jenny Kee; actress Meryl Streep. Nothing difficult about that you may say - even if, like the blog, you remember […]
The blog returns today to its series on how demographic changes are impacting the 5 largest economies in the world. Having looked at China and Japan in NEA, it now moves across the Pacific to the USA. Like all the major economies, the US is now ageing fast as a consequence of the trends in the chart above: […]
We had another excellent audience for Thursday’s ACS Chemistry and the Economy webinar. We were swamped with questions both before and during the session, which kept moderator Bill Carroll and the blog on their toes right until the end. The above chart came from the early part of the session, and focused on the two […]
October’s post ‘Women now have half the number of children compared to 1950‘ attracted great interest amongst blog readers from around the world. It highlighted how global life expectancy has risen 50% since 1950 to average 70 years. Over the same period, the average number of children being born has halved to just 2.5 per woman. It thus suggested today’s […]
Back in September 2011, the Bank of England published the chart above to show how it expected Quantitative Easing (QE) to revive the UK economy*. It argued: “How does the economy adjust to asset purchases? “The overall effect of asset purchases on the macroeconomy can be broken down into two stages: an initial ‘impact’ phase and an ‘adjustment’ […]
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Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry.
The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts.
Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.