Tag Archives | births

China and NEA’s ‘demographic dividend’ turns to deficit

October’s post ‘Women now have half the number of children compared to 1950‘ attracted great interest amongst blog readers from around the world.  It highlighted how global life expectancy has risen 50% since 1950 to average 70 years.  Over the same period, the average number of children being born has halved to just 2.5 per woman. It thus suggested today’s […]

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Women now have half the number of children compared to 1950

Demographics drive demand.  Developments since 1950 are thus creating massive and unprecedented change in global demand patterns, as the chart above highlights: Fertility rates (green) have halved on a global basis, with the average woman having just 2.5 children today Life expectancy (red) has increased by 50% over the same period, to average around 70 years […]

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G7 births hit new record low in 2012

The G7 group of countries are almost half (47%) of global GDP*.  They also have the highest incomes, and are therefore still the major driver for the global economy.  If we understand what is happening to their populations, we have a great insight in the key driver for demand, as we showed in ‘Boom, Gloom and the […]

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