Tag Archives | demographic cliff

America’s New Old 55 plus are now 38% of consumer spending

Maybe the concept that spending is related to age and income is just too simple for policy makers to understand?  Could that be the reason why they insist on continuing to try to stimulate demand, despite the fact that Western and many other populations are now ageing fast? That was the blog’s thought on studying newly […]

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Markets remain “volatile and challenging” says BASF chairman

Nothing has really changed over the past year.  That seems to be the key conclusion from the blog’s quarterly summary of company results for Q1. A year ago, BASF noted that “achieving our earnings target is significantly more challenging today than we had expected”.  This month, chairman Kurt Bock “warned the markets will remain volatile and […]

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Pension promises unaffordable due to demographic change

As promised yesterday, the blog looks today at the impact of today’s rapidly ageing populations.  The key point is that global life expectancy been rising for over 40 years, whilst fertility rates have been falling.  A paradigm shift is thus inevitable, where future demand will be very different: 1970 Onwards.  Growth accelerated, as the population became concentrated in the […]

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China’s credit cuts will send seismic tremors around the world

Monday’s Interesting Quotes post highlighted how China’s leadership clearly recognise they have a massive debt problem, as detailed in the blog’s recent Research Note. Further evidence for this was provided by yesterday’s bank lending figures, which showed total lending down 19% versus March 2013 at Rmb2.07tn ($333bn), and the lowest increase in money supply since 2001. This makes […]

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“US population is aging: older people tend to consume and spend less”

Its not just the UK that is seeing an earthquake taking place in consumer demand patterns, as the blog discussed last week.  The same earthquake is taking place in the world’s largest consumer market, the USA.  As the Wall Street Journal reports: “For the past three years running, unit sales of consumer products have been […]

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“Unparalleled seismic demographic shifts now underway” in UK

What happens to demand when women stop having lots of babies, and the general population starts living very much longer? Common sense would suggest economic growth would go through 2 quite remarkable changes: Phase 1.  Growth would accelerate, as the population became concentrated in the wealth creating 25 – 54 age group, and the need […]

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McDonald’s starts hiring young and old as the ‘demographic cliff’ arrives

Its really not that difficult to work out that much of the world faces a ‘demographic cliff’. But very few companies seem to want to act on the implications. So hats off to McDonald’s Europe for highlighting what needs to be done. Their chief people officer, David Fairhurst, told the Financial Times this week: “The […]

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“Stagnation might prove to be the new normal” for the US

The blog returns today to its series on how demographic changes are impacting the 5 largest economies in the world.  Having looked at China and Japan in NEA, it now moves across the Pacific to the USA.  Like all the major economies, the US is now ageing fast as a consequence of the trends in the chart above: […]

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The end of constant economic growth

You can’t turn 55-year-olds back into 30-year-olds.  That, in a nutshell, is why today’s globally ageing populations are creating major changes in demand patterns. Household consumption is more than 60% of GDP in all developed countries, and also the key driver for future growth in emerging economies.  So the rise of the New Old 55+ […]

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G7 births hit new record low in 2012

The G7 group of countries are almost half (47%) of global GDP*.  They also have the highest incomes, and are therefore still the major driver for the global economy.  If we understand what is happening to their populations, we have a great insight in the key driver for demand, as we showed in ‘Boom, Gloom and the […]

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