Tag Archives | demographic cliff

The end of constant economic growth

You can’t turn 55-year-olds back into 30-year-olds.  That, in a nutshell, is why today’s globally ageing populations are creating major changes in demand patterns. Household consumption is more than 60% of GDP in all developed countries, and also the key driver for future growth in emerging economies.  So the rise of the New Old 55+ […]

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G7 births hit new record low in 2012

The G7 group of countries are almost half (47%) of global GDP*.  They also have the highest incomes, and are therefore still the major driver for the global economy.  If we understand what is happening to their populations, we have a great insight in the key driver for demand, as we showed in ‘Boom, Gloom and the […]

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The blog on MoneyWeek TV

The importance of demographics in driving demand is clearly becoming more widely understood. This week, the blog was interviewed by the editors of MoneyWeek (the UK’s leading investment magazine) in the implications of today’s ageing western population for investors. The interview covered a wide range of subjects: • The importance of 2013 as the year […]

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Sustaining growth as the West reaches the ‘demographic cliff’

2013 is the year that the Western world reaches the ‘demographic cliff’. Its BabyBoomers (born between 1946-70) are the largest and wealthiest generation that the world has ever known. Now they are ageing rapidly. They have less money to spend as they move towards retirement. And they mainly buy replacement products, not new ones, as […]

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