Tag Archives | demographics

55 plus – a new market

The blog’s analysis about the inevitability of slowing demand and deflation was warmly received at Euromoney’s latest Global Bond Investors’ Congress.   Far fewer of this year’s attendees still believed that central banks could return the Western economy to SuperCycle growth levels. Thus its concept of the 3 Normals received a most enthusiastic response. This week has seen even greater interest develop […]

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Consumer demand patterns change as Boomers return to cities

The ageing BabyBoomers are now leaving the suburbs in large numbers, and moving back to the cities, as the blog discussed in October.  Thus as the Wall Street Journal reports, housing needs are changing quite dramatically. The main growth area for housing is now in high-rise apartment towers built for rent: “The growth in new rental […]

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Ageing BabyBoomers slow housing, auto markets

As promised yesterday, the blog today looks at the wider impact of the major changes underway in housing markets.  Driven by the ageing BabyBoomers these changes are, in effect, like throwing a series of large stones into the middle of a pool of water – the ripples spread wider and wider as the impact grows. One key […]

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US shale gas expansions highlight lack of demand

One good thing may come out of the current excitement over the US ethylene expansions being discussed on the basis of shale gas developments. Boards may decide to look at seriously at the way yesterday’s ‘demographic dividend’ has now become today’s ‘demographic deficit’.  That would be a major step forward for the US and the […]

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Adapting to the ageing baby boomers

The blog’s latest post for the Financial Times FT Data blog is below. February 13, 2014 2:22 pm by FT Two remarkable global demographic developments have occurred since 1950. Yet only recently have their impact on companies and the economy begun to be properly understood. Life expectancy has risen by 50 per cent since 1950 […]

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A New Year resolution

Do you recognise any of these women?  Pictured in an excellent Financial Times article they are (left to right), New York Style icon Iris Apfel; model and actress Marisa Berenson; model and actress Lauren Hutton; fashion designer Jenny Kee; actress Meryl Streep. Nothing difficult about that you may say - even if, like the blog, you remember […]

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France’s pension age stays low, whilst New Old 55+ generation increases

France, with GDP of $2.6tn, is the 5th and final profile in the blog’s series on the impact of ageing populations on economic growth.  Its importance lies not just in the size of its economy, but also in the fact that its relationship with Germany has been the driving force behind the European Union and the Eurozone. France […]

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Four things we think we know, but probably don’t

Knowing that we don’t know something makes us uncertain and cautious.  If, for example, we come to a dangerous corner in the road when driving, we see the sign and slow down.  Its when we are driving on a bright winter morning and don’t look for the ice under the trees that we end up in […]

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China and NEA’s ‘demographic dividend’ turns to deficit

October’s post ‘Women now have half the number of children compared to 1950‘ attracted great interest amongst blog readers from around the world.  It highlighted how global life expectancy has risen 50% since 1950 to average 70 years.  Over the same period, the average number of children being born has halved to just 2.5 per woman. It thus suggested today’s […]

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Income and age will determine American’s future housing needs

Affordability is the key factor in today’s markets.  And nowhere is this more true than in US housing.  The subprime lending boom of the early 2000s is now long finished.  And US GDP growth averages just 1.7% since 2000.  So understanding the detailed picture of income levels is becoming critically important for forecasting future demand. Housing used […]

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