Tag Archives | fertility rate

Toy industry hit by lack of babies

The blog’s latest post for the Financial Times FT Data blog is below.  The industry is going through major difficulties, which is bad news not only for its suppliers of plastic and other components.  It is also a problem for China, which manufactures 70% of the world’s toys. The toy industry is going through difficult […]

Continue Reading

Toy industry crisis as fewer babies are born in developed world

Slowly but surely, companies seem to be learning the hard way that demographics, not central bankers, drive demand.  The blog is surprised this simple insight is still not widely understood.  But the example of the global toy market highlights the paradigm shift underway: In 1950, there were 83m children aged between 0 – 4 years in the wealthy developed […]

Continue Reading

Adapting to the ageing baby boomers

The blog’s latest post for the Financial Times FT Data blog is below. February 13, 2014 2:22 pm by FT Two remarkable global demographic developments have occurred since 1950. Yet only recently have their impact on companies and the economy begun to be properly understood. Life expectancy has risen by 50 per cent since 1950 […]

Continue Reading

Women now have half the number of children compared to 1950

Demographics drive demand.  Developments since 1950 are thus creating massive and unprecedented change in global demand patterns, as the chart above highlights: Fertility rates (green) have halved on a global basis, with the average woman having just 2.5 children today Life expectancy (red) has increased by 50% over the same period, to average around 70 years […]

Continue Reading