Tag Archives | Ford

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US auto sales continue to disappoint

One characteristic of recessions is that recovery is always ‘just around the corner’. We can see this pattern in today’s US auto market. Since 2009, forecasters have been convinced that sales will quickly return to Supercycle levels of 15-17 million/year. But sadly, by around this time of year, it has become clear that nothing has […]

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Chrysler warns of China threat

Chrysler CEO, Sergio Marchionne, has issued a wake-up call to Western auto companies about the growth of China’s exports. He warns that they “can’t count on dramatic growth in Asia to drive prosperity“, and suggests that China’s plans to increase auto exports pose an “enormous” risk. Meanwhile, US auto sales disappointed again in July. As […]

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US auto sales disappoint, again

Time was when US auto sales only rarely dipped below 1.1 million/month. Since the Great Recession began, however, they have only rarely been above this level. Analysts are yet to take this change on board. So June’s 1.05 million figure (red square) was described as a ‘surprise’. Yet as the chart shows, most months this […]

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US auto buyers shift towards the New Normal

US auto sales remained stable last month. As the chart shows (red line), they were just above the 1.1 million level. Until the Crisis began in 2008, this was the minimum level for monthly sales, but now it seems to have become more of a maximum. Beneath the surface, some other significant changes are underway: […]

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US consumers shift to fuel-efficient autos

After 2.5 years of 0% interest rates, $5trn of government stimulus and a payroll tax cut, the US economy is finally beginning to create jobs again. The jobless rate fell last month to 8.8%. And the wider U-6 jobless rate, which includes those unemployed for more than 6 months, fell to 15.7%. In turn, this […]

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US auto market enters the New Normal

US auto sales have slowed again. We seem certain to end 2010 at the bottom end of last year’s forecasts for demand, which ranged between 11.5m – 12.5m. This seems the main conclusion from analysing November’s sales figures. The blog has developed the new presentation above, showing sales by month since 2005, to assist comparison […]

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US auto market remains “very fragile”

US auto sales (black line) in April showed welcome improvement versus 2009, but were still a long way short of earlier demand levels. They were up 19% versus April 2009. But even with this improvement, they were down by 24% by comparison with 2 years ago. On an annualised basis, they were only 11.2m versus […]

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Toyota’s discounts drive US auto sales rise

The blog is always grateful for good news, no matter the reason. Thus it welcomes March’s rise in US auto sales to 850k from February’s 615k (black line). The driver for the rise was Toyota’s (red line) record level of price discounts, as it aimed to overcome its disastrous sales slump after the quality problems. […]

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EU auto sales top USA and China in 2009

Almost unnoticed, the EU became the largest regional auto market last year. Thanks to the support of scrappage programmes (particularly Germany’s €5bn scheme) it sold 14.4 million autos, compared to just 10.4m in the USA and 13.6m in China. W Europe continued to see higher sales than Central Europe, due to greater government support. But […]

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US auto sales in 2009 at 1982 level

US auto sales last year at 10.4 million were the worst since 1982. Even this figure was slightly artificial, due to the support provided by the $3bn ‘cash for clunkers’ programme in the summer. This impact can be seen in the chart, with total volumes (black line) picking up again in December under the impact […]

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