Tag Archives | Ford

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US consumers shift to fuel-efficient autos

After 2.5 years of 0% interest rates, $5trn of government stimulus and a payroll tax cut, the US economy is finally beginning to create jobs again. The jobless rate fell last month to 8.8%. And the wider U-6 jobless rate, which includes those unemployed for more than 6 months, fell to 15.7%. In turn, this […]

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US auto market enters the New Normal

US auto sales have slowed again. We seem certain to end 2010 at the bottom end of last year’s forecasts for demand, which ranged between 11.5m – 12.5m. This seems the main conclusion from analysing November’s sales figures. The blog has developed the new presentation above, showing sales by month since 2005, to assist comparison […]

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US auto market remains “very fragile”

US auto sales (black line) in April showed welcome improvement versus 2009, but were still a long way short of earlier demand levels. They were up 19% versus April 2009. But even with this improvement, they were down by 24% by comparison with 2 years ago. On an annualised basis, they were only 11.2m versus […]

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Toyota’s discounts drive US auto sales rise

The blog is always grateful for good news, no matter the reason. Thus it welcomes March’s rise in US auto sales to 850k from February’s 615k (black line). The driver for the rise was Toyota’s (red line) record level of price discounts, as it aimed to overcome its disastrous sales slump after the quality problems. […]

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EU auto sales top USA and China in 2009

Almost unnoticed, the EU became the largest regional auto market last year. Thanks to the support of scrappage programmes (particularly Germany’s €5bn scheme) it sold 14.4 million autos, compared to just 10.4m in the USA and 13.6m in China. W Europe continued to see higher sales than Central Europe, due to greater government support. But […]

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US auto sales in 2009 at 1982 level

US auto sales last year at 10.4 million were the worst since 1982. Even this figure was slightly artificial, due to the support provided by the $3bn ‘cash for clunkers’ programme in the summer. This impact can be seen in the chart, with total volumes (black line) picking up again in December under the impact […]

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US auto sales enter the “new normal”

The blog is changing its US auto sales chart, now that a year has passed since volumes collapsed last October. Year-on-year % changes become meaningless as a result. Instead, it will now show monthly volumes, on a total US basis (blue line) and for the major producers (dotted lines). Key highlights this month are: • […]

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US auto sales continue rebound

US auto sales have not yet followed the European lead, and shown an increase versus 2008 levels. And they certainly don’t match China’s 17% sales increase in H1. But they were down just 11% in July. And Ford did post its first annual sales gain since November 2007. As the chart shows, all the major […]

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US demand bouncing along the bottom

The good news from the latest reports on US house prices and auto sales was simple – things have stopped getting worse. US house prices saw “some stabilisation in some regions” according to the S&P/Case Shiller Index for April. Whilst auto sales are clearly bouncing along the bottom, down “only” 29% in June versus May’s […]

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US auto sales start to bottom

The blog may be over-optimistic, but as with US house markets, it is hopeful that US auto market may have hit at least a temporary bottom. Spring should be a good period for sales, and March saw auto volumes down 37% versus 2008. This was a relatively good performance after February’s 41% decline, but still […]

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