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Chemicals and the Economy

Fashion discovers the New Old 55+ generation

Slowly, consumer companies are waking up to the fact that youth markets have gone ex-growth in the developed world. Instead, the New Old 55+ generation are the main potential source of growth. As fashion editor Vanessa Friedman notes, a new film ‘About Face’ typifies the new approach. It interviews supermodels – but these supermodels are […]

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