Tag Archives | new normal

China incomes.png

China’s rural areas key for future chemical demand

In the last of its Budget Outlook analysis, the blog today looks at the major changes underway in China. These are typical of many emerging economies, including India, and could potentially have a big impact on chemical demand. The key issue is that China’s leadership has recognised the current export-driven development model no longer works. […]

Continue Reading
US housing Oct10.png

US housing enters the New Normal

This is Budget Outlook week in the blog. And for the rest of the week, it is looking at a key issue in a major Region. Today, it highlights the US housing market. This used to be a $35bn market for chemicals, with up to 2.2m housing starts a year, each worth $16k in sales. […]

Continue Reading
Capacity Oct10.png

Global Operating Rates at 2003 levels

The above chart, from the excellent American Chemistry Council (ACC) weekly report, shows how Operating Rates (OR%) have changed in the global chemical industry since 1989. From 1994 – 2003, they were broadly in an 87% – 93% range. They then moved up to a seemingly stable 92% – 94% range until 2008, before crashing […]

Continue Reading
Scenarios Oct10.png

Budgeting for Uncertainty

When elephants fight, those around them need to be cautious. And this is the prospect for 2011-13, as the Western countries try to force the BRICs (Brazil, Russia, India and China) to export less and import more, the so-called ‘rebalancing’ strategy. Thus Budgeting for Uncertainty seems the right title for the blog’s annual Outlook for […]

Continue Reading
BoE.png

Bank of England endorses New Normal

The Bank of England has become the first major central bank to endorse the argument that we are moving towards a ‘New Normal’. In an important speech this week, its Governor Mervyn King, set out the argument that we can look forward to: “a SOBER decade – a decade of Savings, Orderly Budgets, and Equitable […]

Continue Reading
EU autos Oct10.png

EU auto sales down 10% in September

EU auto sales were better in September than in either July or August. But ‘better’, of course, is a relative word these days. As the chart shows, they were only down 10% versus 2009 levels, whereas July and August were down 19% and 13% respectively. But in terms of absolute volume, sales at 1.2m were […]

Continue Reading
Crystal ball.jpg

2011 Budgets

The blog will publish its annual Budget Outlook for 2011 next weekend. And so as usual, its now time to review last year’s Outlook. Past performance may not be a perfect guide to future outcomes. But it is one of the best that we have. The 2010 Outlook was titled ‘Budgeting for a New Normal’, […]

Continue Reading
Pampers.png

Western retailing enters the New Normal

More evidence is emerging of the major changes taking place in Western retailing as we transition to the New Normal. Last week, my fellow blogger Doris de Guzman reported from the World Detergents conference that: • P&G’s CEO Robert McDonald noted that in “the last 18 months, 60% of all new laundry and detergent products […]

Continue Reading
FT.jpg

Demographics boosted demand, now drives savings

The blog is very pleased to have been invited to write for today’s Financial Times. Its article looks at the influence of the Western ‘baby-boom generation’, born between 1946-70. Typically, as in the UK, the period saw a 25% jump in the number of births compared to pre-War levels. Since 1970, births have fallen back […]

Continue Reading
El-Erian.png

Deflation a real risk for the 2011 Budget period

The blog is a great fan of Pimco, the world’s largest bond fund managers. They were the first people to spot the housing bust developing in the USA, and to suggest the scale of the damage it might cause. More recently, they have pioneered the concept of the ‘new normal’. Thus a new analysis by […]

Continue Reading